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Author
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Topic: Credit requirements for booking prints (and photos of film equipment being junked)
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Aaron Mehocic
Jedi Master Film Handler
Posts: 804
From: New Castle, PA, USA
Registered: Jun 99
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posted 08-20-2011 05:35 PM
Our company operates a 35mm multiplex in the Pittsburgh market and keeps consistent with the 100% digitized competitors. Telling Paul he should walk away just because he is film-based was another example of digital projection coloring everybody's mindset rather prematurely.
On the other hand, digitization is coming. I am rather convinced that it will not roll-out as quickly as some are suggesting. Steve Guttag, for example, recently wrote on the forum that the one thing exhibition does not need is 50% of the screens being digitized along with 50% still running 35mm. With another down-turn in the economy, small markets (like the 'Burgh), might be forced to keep film around. Unlike most of the country, many theaters in the Pittsburgh/Western Pennsylvania market are still 35mm. I doubt that we are not alone in that. Quite frankly, the only place I see major digital role-outs are in markets that saw SUBSTANTIAL population growth during the 1990's. Its the other way around out here in the "sticks".
It does seem, however, that your owner is getting out because she cannot afford the transition . . . and that would be enough for a "no go" for me.
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