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Author
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Topic: Using Trademark Names Incorrectly
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Frank Angel
Film God
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Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 05-07-2012 08:27 PM
Our venue is presenting THE SOUND OF MUSIC A Sing-Along. Yea, it's on video.
Anyway, I noticed that the copy reads, blah blah....the Julie Andrews film in glorious Technicolor. Now of course it is decidedly not in Technicolor, even if they were talking about film, it was made in unglorious Deluxe. And of course, it isn't even FILM -- it's video. And lastly, but of lesser importance, in movie parlance, one doesn't attribute the film as "the Julie Andrews film," but "the Robert Wise film."
Aside from looking just inaccurate and silly, how close do we come to treading on Technicolor's corporate trademark by claiming in our advertising that it is "in glorious Technicolor"?
I believe the subcontractor that has made the deal with Fox to do these sing-alongs simply handed their copy to our marketing director who just cut and paste. So how did the sing-along producers make such a bunder one might ask? My guess is that they are vidiots who probably too young to even know that there is a difference between dye transfer and everything else, or care. I am also sure they have little or no interest in the film as FILM, but only in their sing-along bastardization and how much $$ they can suck out of the grand old lady. Fine; I get that, but shouldn't they at least be accurate about whose trademark they are bandying about...ESPECIALLY applying it to the likes of VIDEO?
Would there be some legal ramifications to dropping the name Technicolor on a presentation that is anything BUT Technicolor?
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