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This topic comprises 2 pages: 1 2
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Topic: 3D and 2D showtimes
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Elise Brandt
Expert Film Handler
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Posts: 160
From: Kuusankoski, FIN/ Kouvola, Finland
Registered: Dec 2009
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posted 07-04-2013 05:57 AM
We solved that by showing 2D and 3D close to the same times but on different screens. Probably the best bet is to look at your previous 3D movies with the same target audience and see how many admissions per show on average each got, to divide how many 2D vs 3D showings you should schedule. Personally I would alternate, start with a 2D, second one 3D, third 2D and so forth... although I have to admit here the 2D version usually gets about 1,5-2 times the viewers per show than the 3D version. Funny thing is that another cinema very close to ours has quite the opposite numbers, go figure. Jabbering aside my point is, since each cinema and each audience is different, it's best to look at your own experience at that same site.
Despicable me 2 opens here tomorrow an I have three different versions running (six available altogether), with different language versions and 3D/2D. Fun, hu? Decisions, decisions...
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Justin Hamaker
Film God
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Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004
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posted 07-04-2013 03:35 PM
Usually on a show where we're getting 5 shows a day it will go like this: 3D, 2D, 3D, 3D, 2D. Having the late show as a 2D helps boost attendance. With something that would normally have 4 shows, we do 3D, 2D, 3D, 3D.
At some point the balance is going to have to shift in favor of 2D as that seems to be what the public wants on most movies. With 3D movies, the 2D showing at 3:00/4:00 tends to be the busiest show of the day.
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Mike Frese
Master Film Handler
Posts: 465
From: Holts Summit, MO
Registered: Jun 2007
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posted 07-04-2013 10:14 PM
Similar to Justin.
5 shows: 2d, 3d, 2d, 3d, 2d 4 shows: 2d, 3d, 3d, 2d or 3d, 2d, 3d, 2d
If had six screens or more with just one big movie out (defintely not now but think Iron Man 3, I would run one room 2d and one room 3d. Actually since IM3 was in a dead time of the year I would run it on two screens even with just 4 screens.
Mike B: It would seem your 3d outperforms 2d because you are busier on Fri-Sun than Mon - Thur (or just Wed cause you are clsoed Thursdays?)
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Elise Brandt
Expert Film Handler
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Posts: 160
From: Kuusankoski, FIN/ Kouvola, Finland
Registered: Dec 2009
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posted 07-08-2013 03:04 PM
Chris, that is a good point, assuming there are actual walk-ins in the theater. We almost never have them, our audience as a rule comes in when the version they want to see is playing. Of course there is the small group of people who come in for the movie only, and simply looked at the showtimes not caring (or not caring to check) which version screens when.
I think this is again a question of difference in theaters, and audiences, and in their behaviour.
On a side note, to my great amazement: Despicable me 2 that opened here this past weekend, did better in the original, English language version in 3D than in the finnish-dubbed version in 3D, although the original only had 2 screenings and the dubbed version 6! Did not see that one coming. (note: in Finland it is usual that the kids' movies are dubbed, none other, and the finnish versions usually do waaaay better than originals.)
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Justin Hamaker
Film God
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Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004
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posted 07-09-2013 02:01 AM
The question I'm wondering is if anyone has found a successful method of listing 2D/3D so that customers are picking up the difference. 2D and 3D are a separate listing in all places where we publish our times, and customers are getting the right times. But we have a significant number of people showing up for 3D times unaware that it's a 3D showing - seldom do we have someone showing up for a 2D time thinking it's 3D.
For the most part, I echo what Mike says, but I would break it down differently.
1. Those who don't want to pay extra. This seems to be the largest group. 2. Those who simply do not like 3D. 3. Those who don't like to wear the glasses, or have some vision problem which makes 3D problematic. 4. Parents with younger children who don't like wearing 3D glasses, or won't keep them on.
In my opinion, the real issue with 3D is it's becoming too common, and most movies are not enhanced by the 3D effect. I tend to watch most of the 3D movies in 3D, primarily so I can monitor the equipment and watch for anything were the 3D really enhances the experience. For the most part I find I am apathetic about 3D. It doesn't really bother me, but it doesn't really do anything for me.
In my opinion, 3D should be reserved for that handful of movies every year where the 3D truly enhances the viewing experience. The last movie to meet that standard for me was Life of Pi. By having so many major movies released in 3D, and limiting the 2D showings, I believe we are just alienating our customers. And I think this proves out when I see the gross for 2D vs 3D. I haven't broken it down by genre, but in most cases it seems 2D is grossing more with fewer shows (or at least selling more tickets). And when we run a full schedule of each format, 2D wins out.
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