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Author
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Topic: Coca-Cola FREESTYLE...the future of bad soda
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Brad Miller
Administrator
Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99
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posted 09-01-2013 05:26 PM
I would just like to take this opportunity to point out a few things.
First, Pepsi sucks. It always has and it always will. This isn't just a matter of personal taste. I will back that statement up by saying to look at various restaurants. The restaurants which have achieved major success are all serving Coke products. (The Kentucky Taco Hut doesn't count, as their parent company is Pepsi.) Likewise, the smaller operations including the mom and pop restaurants that serve Coke (with very rare exception) have quality food. Similarly, restaurants serving Pepsi typically have chosen Pepsi as a means to cut their costs, and they do the same thing with every other aspect of their operation including the quality of their food ingredients and preparation.
Pepsi is a warning sign. It means the establishment you are walking into puts their profit over quality all around since Pepsi is cheaper. Pay attention as you go out and choose places to get dinner. You WILL see that this is a bankable thing.
(Yes there are exceptions here and there for various reasons, but the above statements are easily more than 90% accurate.)
Putting Pepsi aside for a moment, Coke now has these damned "Freestyle" machines out now, and I've started seeing them in theaters and places that I used to patronize. I don't anymore. When I see a Freestyle machine, I know the drink will taste like ass water (moreso than even Pepsi) and I simply refuse to patronize that establishment. Ask anyone who knows me.
Pepsi = I walk Freestyle = I walk
Coke has had these stupid things out for a few years now and STILL haven't figured out how to make them taste like Coke products!
If anyone is considering putting these bastardized machines into their theater, please actually stop for a moment and TASTE them! I'm finding more and more people like me who will walk away from a Freestyle machine. People ARE starting to notice. Don't lose customers just because you got brainwashed by some jackass Coke salesman telling you that it will benefit your company from a marketing perspective. It won't. It will just teach people not to buy the large on their next trip.
On a similar rant, do not sell plastic cups. Any and ALL plastic cups destroy the taste. Stick to styrofoam (preferably), wax or glass cups only.
Also don't use high-speed nozzles. The brix is impossible to get right and the time spent waiting for the foam to go down takes longer in the end to dispense. (Never pour the foam off or you have just screwed up the brix.)
Similarly the ice bin is there for a reason, to chill the lines. If your theater can't operate with a counter electric dispenser, don't EVER let your staff let the ice bin get lower than halfway or you WILL be serving a poor product.
Likewise the ice should be NO LESS THAN 2/3 of the cup before you fill it. This number varies up to 3/4 depending on the type of ice your ice machine produces and the type of cup you use, but NEVER pour a drink without starting at the 2/3rd level or higher unless a customer without taste buds specifically requests it. Pouring with less ice will knock the carbonation off and kill the quality.
Putting forth a little extra attention to design, calibration and training on things like this WILL make you more money. Case in point back when I was managing for UA I took a small 8 plex and made it #1 in the entire UA chain on per caps. That attention to quality in the concession (and of course the booth too) also brought that little theater which was doing decent business to a status of selling out 7 out of 8 auditoriums virtually every weekend. All you have to do is put a little extra effort into closely monitoring the quality of the products you are serving.
And if anyone ever sees this guy in person, please give him a swift kick to the balls for inventing that Freestyle abortion. Once he is down, please kick him again for me. His crappy machine coupled with Coke's brain-dead marketing department are on the path to kill their own product and they don't even realize it yet because they failed to put QUALITY as #1 priority.
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Tony Ratcliff
Expert Film Handler
Posts: 216
From: Madison, IN, USA
Registered: Mar 2002
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posted 09-01-2013 07:32 PM
I totally agree about the Freestyle. I thought it was just me that thinks it tastes nasty and nothing like Coke.
About Coke vs Pepsi. We had Coke for many years because I agree it tastes better in fountain. BUT, after suffering through years of constant price hikes, non-existent customer service from my sales rep, and finally a refusal to replace my broken down 20 year old fountain machines, Pepsi walked in the door. I got a 1/3 drop in price, brand new machines ( ungraded to 8 heads per ) , nor more COD, order drop off using a key so I don't have to be there, on-line bill pay, and same-day repair service that actually repairs the issues ( which there have been few ).
So I think maybe it is a regional thing on who is the best.
I think the BEST would be to be able to have BOTH Coke and Pepsi, so I could serve Coke, Diet Coke and Mountain Dew.
OR if I could get Coke with Pepsi's prices and service level.
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 09-01-2013 11:19 PM
I will agree that the Freestyle machines are an abomination, but fountain soda is probably only really good about a third of the time anyway. Either there's not enough ice -- no wait, there's NEVER enough ice -- or the drink is flat, or the brix is off. Sometimes all three or at least two. The worst thing is, a theater concession employee has no control over anything -- they're told exactly how much ice to put in, which is almost never enough. They can't adjust the brix, obviously. And if the CO2 runs out, they haven't got a clue how to change it -- that's the day manager's job and sorry, he's gone home for the night.
quote: Brad Miller Pepsi is desperate for anyone who will put their product into their store. Coke knows they have the product and that they don't have to try very hard.
That's gotta be the worst justification for poor customer service I ever heard.
This town is a Pepsi town, hands down. Every restaurant in this town sells Pepsi fountain products, and one of the local bars even uses Pepsi in its drinks. Maybe it's a regional thing, I don't know, but taste aside, I think it's mostly attributed to Coke's crappy service. We used to have a Coke machine (cans) at our parts store -- but we switched to Pepsi years ago, because Coke couldn't be bothered to keep our machine filled. Pepsi shows up every week without fail.
Our favorite restaurant, Fitzgeralds, has both Pepsi and Coke fountain machines, and the owner there tells me that Pepsi outsells Coke.
There was one "holdout" restaurant, a sandwich shop, but they finally switched to Pepsi last spring -- the icemaker built into their Coke machine broke down, Coke dragged its feet for months and then finally said they would repair the icemaker "this time," but in the future they would be responsible for their own repairs. Pepsi offered them a new icemaker machine with service included, a new floor cooler for bottled product and (of course) all new signage.
At the Roxy we started off selling Coke products, but in 1980 we decided to try Pepsi along with Coke because we had a lot of requests for it. Within two months Pepsi was out-selling Coke by a wide margin every day. So we finally just switched over. (We do carry some Coke 16-ouncers for those Coke fans, so we cover both bases.)
Our experience with Pepsi has been exemplary for over 30 years even though we're not exactly a big customer of theirs. I've never once had any kind of complaint about them. When we did a concession remodel and unexpectedly had to have the Pepsi machine removed and reinstalled, they sent a crew from Billings out to do it on a half day's notice. A few months ago when I screwed up and forgot to order a couple cases of cups (and we were on the verge of running out), our rep drove 160 miles round trip to bring those cups to us. Last summer when one of our spigots started to malfunction, the repair guy came in the front door within TWO MINUTES of me calling him. (We got lucky on that last one...he was already in town on another job. But still...none of this "we can't come until we get a written work order" nonsense.)
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Brad Miller
Administrator
Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99
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posted 09-01-2013 11:51 PM
Interesting that EVERYONE who has posted about the Freestyle machines so far has agreed they taste awful.
All good reasons Mike. Clearly the regional Coke office is awful beyond words there, but I can assure you most towns (and of course businesses with more than one location) get Coke's attention and good service. That doesn't make it right, but it is what it is. There is one thing that really caught my eye in your post though.
quote: Mike Blakesley We do carry some Coke 16-ouncers for those Coke fans, so we cover both bases.
Beside your obvious reasons for serving Pepsi instead of Coke, that statement shows you care and make an extra effort to excel at what you do.
By the way, a tip for anyone at the Dallas/Fort Worth airport or other airports where Pepsi went and bought the place out in a desperate attempt to force-sell their crap. Think about it, an airport is LITERALLY a "captive group of consumers" and there is no escape...or is there?
What to do? Go to McDonald's. Yes, there I said it. Go to McDonald's! They took a stand and refuse to serve Pepsi regardless of any property deals greasing the airport executive's pocketbook.
Know who else took at stand against the Pepsi bullying? American Airlines. You can get it at their Admiral's Club, and DFW airport is the central hub for AA too, yet AA told them where to stick it.
Guess where I eat at the DFW airport and guess which airline I patronize.
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