|
This topic comprises 2 pages: 1 2
|
Author
|
Topic: The Hunger Games: Mockingjay Part 1 Teaser 2
|
|
|
|
|
|
|
|
|
|
|
Bobby Henderson
"Ask me about Trajan."
![](/ubbmembers/840f.jpg)
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
|
posted 07-11-2014 01:11 PM
Watching movie trailers in commercial movie theaters and watching them on a computer screen or mobile phone screen are two entirely different things. A movie studio will achieve the dramatic effect they're going after with a movie trailer far better in a commercial movie theater than they ever will with freaking YouTube.
In a movie theater the audience (or anyone who isn't sneaking peeks at Facebook or whatever on their phone) has their undivided attention directed at the screen. Most theaters have at least some kind of operational 5.1 surround system. That's going to trump the audio bullshit coming out of somebody's phone or computer speakers.
I'd take the view counts on YouTube with a grain of salt. You rarely have the viewer's undivided attention with that platform. They're multi-tasking with other things, like work, watching a TV show or even skimming through other tabs in their web browser.
Out of all those millions of YouTube views of the trailer, how many actual viewers will pony up the cash to see that movie in a first run theater? It's a good bet most of the viewers will take that small screen advertising experience and say, "I'll have to remember it when it comes out on RedBox." Or they might head to the torrent sites to find a small screen version they can watch now for free.
The only true motive I can see in movie studios releasing a trailer online first is getting Google to pay them a bunch of ad money. I'm kind of foggy on how the whole views thing works, but if you post a video that goes mega viral and racks up millions of views on YouTube apparently you'll get paid some serious money for it. Maybe studios are going after that angle.
Even if that was the motive, I think they would still be doing better using the commercial theater as the main showcase for new trailers and only letting that filter out to other online sites days or weeks later.
With all that being said, I don't watch movie trailers much anymore.
There's 2 huge problems with movie trailers these days. 1.: They show & spoil too much of the movie. 2.: They're VERY un-original.
Really the #2 thing is one that actually annoys me even more than all the spoilers. I feel like I'm watching a big screen version of audio-visual clip art. All the whoosing, thundering sounds have been done 1,000,000 times already. It's now just pretty fucking stupid anymore. That's often done in conjunction with all sorts of rapid flash & fade to black edits -which have also become very stupid. They re-use too many of the same ad tag lines, like "the ride of your life" or whatever.
We all know about the Save The Cat screenwriting clip art template book too many producers, directors and screenwriters use as a crutch on way too many movie projects. I feel like there has to be an equivalent to Save The Cat for movie trailers floating around somewhere.
Ultimately: The Hunger Games: Mockingjay Part 1 Teaser 2 trailer? Who gives a shit. Maybe I'll see the movie when it comes out in theaters, but I'm not going out of my way to watch a trailer of it on YouTube.
| IP: Logged
|
|
|
|
|
|
|
All times are Central (GMT -6:00)
|
This topic comprises 2 pages: 1 2
|
Powered by Infopop Corporation
UBB.classicTM
6.3.1.2
The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion
and agrees to release the authors from any and all liability.
|