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Author Topic: Theater Web Site Advertising Gone Wrong Scott Jentsch Phenomenal Film Handler Posts: 1061 From: New Berlin, WI, USA Registered: Apr 2003 posted 08-28-2014 02:50 PM                        Here's an illustration of why it might be a bad idea to have advertising on your theater's web site: I'm sure that there are worse things to have advertised, but telling people that they can stay home and experience something extraordinary is contrary to what most theaters would want, no?  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 08-28-2014 03:06 PM                        I'd be sending Dolby a little "nasty gram" about that one. Not that they would reply. Although to be fair, it's probably placed there by some agency that sells ad space on websites in bulk, or something like that.  |  IP: Logged David Buckley Jedi Master Film Handler Posts: 525 From: Oxford, N. Canterbury, New Zealand Registered: Aug 2004 posted 08-28-2014 03:49 PM                        One has to wonder about the wisdom of advertising other peoples stuff on a website that is intended to (frankly) sell ones own stuff. A punter might see an add that presses their buttons, and then forget they were thinking about going to the movies.  |  IP: Logged Geoff Jones Jedi Master Film Handler Posts: 579 From: Broomfield, CO, USA Registered: Feb 2006 posted 08-28-2014 10:00 PM                        Is it really all that different from the pre-show commercials inside the theater that invite me to stay home and watch whatever TV show they happen to be plugging?  |  IP: Logged Buck Wilson Jedi Master Film Handler Posts: 894 From: St. Joseph MO, USA Registered: Sep 2010 posted 08-29-2014 12:59 AM                     I remember having to program Netflix ScreenVision ads onto features. Always did seem a little counterproductive..... Sometimes I wonder...  |  IP: Logged Jarod Reddig Jedi Master Film Handler Posts: 513 From: Hays, Ks Registered: Jun 2011 posted 08-29-2014 12:59 AM                     Ya I gotta agree with Geoff here. Altough I totally see your point Scott. So ridiculous  |  IP: Logged Terry Lynn-Stevens Phenomenal Film Handler Posts: 1081 From: Toronto, Ontario, Canada Registered: Dec 2012 posted 08-29-2014 02:36 AM                     quote: Here's an illustration of why it might be a bad idea to have advertising on your theater's web site: - I'm sure that there are worse things to have advertised, but telling people that they can stay home and experience something extraordinary is contrary to what most theaters would want, no? Scott, have you been searching Dolby Atmos recently? This looks like a Google ad that is popping up just for you. On my screen I get Cineplex Scene points.  |  IP: Logged Dennis Benjamin Phenomenal Film Handler Posts: 1445 From: Denton, MD Registered: Feb 2002 posted 08-29-2014 09:34 AM                        I got an ad for a local car dealership...  |  IP: Logged Marcel Birgelen Film God Posts: 3357 From: Maastricht, Limburg, Netherlands Registered: Feb 2012 posted 08-29-2014 11:56 AM                     It's just an advertising network looking at your personal profiles. If you've been looking at the Onkyo Atmos receiver on some webshop lately, it's likely it will pop up on other sites that are somehow affiliated with the same advertising network. If you've been looking at cars, an advertisement for a car might pop up, if you've been looking for vacations, same thing... I agree with David, advertisements on movie theater sites are just awkward. Why do people get there? Because they want to know what's playing, maybe some information about the theater and maybe even to buy tickets. So, your web site is a marketing tool, why put the marketing of someone else on there and frustrate your potential customers?  |  IP: Logged Scott Jentsch Phenomenal Film Handler Posts: 1061 From: New Berlin, WI, USA Registered: Apr 2003 posted 09-02-2014 10:36 AM                        quote: Mike Blakesley Although to be fair, it's probably placed there by some agency that sells ad space on websites in bulk, or something like that. quote: Terry Lynn-Stevens Scott, have you been searching Dolby Atmos recently? This looks like a Google ad that is popping up just for you. On my screen I get Cineplex Scene points. It's most certainly being generated from an ad network, and most likely I was shown an Onkyo ad because I had been researching Atmos in the home recently. However, web site publishers have the ability to block certain advertisers, so ads like this can be removed (and entire advertisers/categories can be blocked) by someone that is paying attention. Personally, I don't think that a movie theater should be advertising other products/services on their corporate web site. Some theater chains even have popups, which are so annoying that most sites that depend on advertising don't show them. With web sites like The BigScreen Cinema Guide, we have to show advertising, because that's the (primary) way we make money, but a theater's primary way of making money is attracting customers to their business and selling them tickets, concessions, etc. Quite a few chains/theaters do it, so it's hard to pick on just one chain or theater for it, but it just seems counter-intuitive. It would be like McDonalds or Wendy's having banner and popup ads on their sites, and seeing an ad for Whole Foods or Kraft Macaroni & Cheese or something. Can anyone come up with an example of other business segments that do this? Nothing comes to mind for me...  |  IP: Logged Manny Montes Master Film Handler Posts: 270 From: United States Registered: Feb 2010 posted 09-20-2014 10:02 AM                     Unfortunately it seems that some operators consider a website seperately in their costs. I knew a couple who basically said that if their website didn't pay for itself via advertising they would take it down. Crazy considering how widespread internet use is, plus the fact that hosting is so cheap now that you could easily absorb the costs elsewhere.  |  IP: Logged Edward Havens Jedi Master Film Handler Posts: 614 From: Los Angeles, CA Registered: Mar 2008 posted 09-20-2014 10:29 AM                     To be fair, a plurality of calls we still get at the theatre on any given day are from people who found our phone number on the internet and want to find out what we're playing. And not just from "older" people either.  |  IP: Logged

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