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Author
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Topic: The Hollywood Theatre upgrades to 7Omm projection
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John Wilson
Film God
Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999
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posted 10-14-2014 06:21 PM
In 7Omm
The Hollywood Theatre is adding 70mm projection in January Hollywood Theatre By Jeff Baker | jbaker@oregonian.com
The Hollywood Theatre plans to start projecting movies in 70mm in January, making it the only theater in Oregon to use the old-school format favored in the 1950s and '60s.
The Hollywood already shows movies in 16mm and 35mm as well as digital, going counter to a trend that has seen national chains convert exclusively to digital. Using film was becoming a lost art until the last couple of years, when it made a comeback and prominent directors including J.J. Abrams and Quentin Tarantino fought to preserve it. Keanu Reeves made a documentary about it, and The new "Star Wars" movie is being shot on film and Tarantino says his New Beverly Cinema in Los Angeles will only use film projection. Until the Hollywood gets its 70mm projection up and running, the closest 70mm theater is Cinerama in Seattle, owned by Paul Allen. (Cinerama is closed for upgrades.)
The Hollywood Theatre's head programmer, Dan Halsted, has been collecting 70mm parts for years and is the driving force behind the upgrade. He noted in a press release that Paul Thomas Anderson's "The Master" was released on 70mm in 2012 and Tarantino is rumored to be shooting "The Hateful Eight" on 70mm.
The Hollywood plans to screen "Vertigo" on 70mm in January. The nonprofit theater is raising money through a public campaign to help pay for the upgradge.
The announcement by the Hollywood is the latest in a series of upgrades by local theaters. Cinema 21 just completed a $70,000 campaign for new seats in its main auditorium, the McMenamins St. Johns Theater and Pub added new projection system, screen, and seats, and the Bob White in Southeast Portland is attempting a renovation.
-- Jeff Baker
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Marcel Birgelen
Film God
Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012
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posted 10-16-2014 01:00 PM
I agree with Thomas. Even though the current situation regarding film is rather hopeless, we see a renewed interest in 70mm film all around the globe.
So, in my very humble opinion, it might be just a tad better to cheer those people who are seriously trying to bring it back to at least a considerable audience, instead of telling them that they're dorks for even trying. The fact that they're even trying is worth something. And no, free passes to screwupland aren't included, if you do it, you should do it right.
The major downside to this? Indeed, maybe a few prints get damaged in the process. But, what good is a 70mm print if nobody will ever be able to see it?
Also, I'm a little bit hopeful here, because if you invest in bringing back 70mm, you probably also realize you need functioning equipment and qualified operators to do the job. If you do not want to do it properly, why would you care for 70mm otherwise? Any thirteen-in-a-dozen digital presentation looks and sounds better than a botched up film presentation and doesn't cost you another dime.
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Marcel Birgelen
Film God
Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012
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posted 10-16-2014 07:36 PM
Unfortunately, hype will be needed to get traction. No marketing, no customers. If "hip" does the trick, why care? Personally, I would love to see a REAL comeback of 5/70 as a real premium format, coupled to some modern digital sound system. Combine the best of the analog realm with the best of the digital realm and create one big "premium experience". What's not to like?
We all know that prints of many classic 70mm features are rare and rather precious. With minimal to zero chance for reprints for those, maybe they should also be handled as something extra special and not just be send out to anyone who asks for them. But that's not only true for vintage 70mm productions, but for anything rare and therefore in dire need of preservation.
For those new releases, the situation is somewhat different. Not that I'm promoting mistreatment of uber-expensive prints, but a damaged print in this case will still be very regrettable, but not a potential catastrophe.
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