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Topic: Cinemark goes nuclear, boycotts 'Tower Heist'
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Forum Watchdog / Soup Nazi
Posts: 215
Registered: Apr 2004
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posted 10-06-2011 07:46 PM
Cinemark goes nuclear, boycotts 'Tower Heist'
Source: variety.com
quote:
For the first time since the premium-video-on-demand debate flared up in March, an exhibitor is fighting back with the nuclear option: Cinemark on Thursday announced it would not show "Tower Heist" over Universal's decision to offer the film on PVOD three weeks after its theatrical bow.
U announced Wednesday that it had partnered with Comcast to offer "Tower Heist," which opens Nov. 4, on PVOD less than 30 days later for $60 in two markets: Portland, Ore., and Atlanta. While U didn't specify the date Comcast customers could watch the film, the three-week window that Cinemark specified would make the title available on Thanksgiving Day.
"If Universal Pictures moves forward with its 'Tower Heist' premium video-on-demand offering as announced, Cinemark has determined, in its best business interests, that it will decline to exhibit this film in its theatres," Cinemark Holdings, Inc., said in a statement.
Presuming Cinemark plans to boycott the title across its entire chain, that would represent about 10% of total screens in the U.S. U declined to comment on the development.
It's not clear how much impact Cinemark alone would have on the film's B.O., though a chain-wide boycott could lead to other exhibs, specifically AMC and Regal, to threaten the same. (Regal and AMC are the nation's top two theater chains, respectively; neither immediately responded to requests for comment.)
While no exhibitor has yet followed through with an outright boycott over PVOD, some overseas theater owners previously threatened to pull "Alice in Wonderland" from plexes when Disney announced last year it would offer the film on DVD after 12 weeks, rather than the traditional 16 or 17 weeks.
Those exhibs, primarily in the U.K., eventually backed down; Disney compromised with a 90-day window instead.
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 11-03-2011 09:58 AM
quote: Mike Blakesley
Now, the 70s is remembered as a very good decade for movies. But there are way more bad ones released in any decade no matter how "golden" the era is.
In those past decades, such as the 1970s, the vast majority of those bad movies were not sequels, remakes, etc. of other bad movies. During that decade some of the bad movies, such as the ones produced by Roger Corman, had some campy value to them. Today, Hollywood can release one crappy movie, like Final Destination and then make 5 or more sequels out of it. Just one forgettable, well-polished turd after another.
Today the suits would rather make movies based on video games, TV shows, comic books or other movies they made already instead of taking any chances on new ideas. I don't know which group is making me more angry, the bean counting executives or the customers who are willing to pay to see and in turn endorse the creation of this crap.
I think the movie studios could find themselves in a predicament worse than they were in during the early 1970s. In trying to corporatize a creative product into a "safe investment" they have squeezed much of the excitement and interest out of it.
quote: Monte L Fullmer
This is where subs and discount runs are going to make the bank since their admit pricing are much lower, but the tradeoff is seeing the movie a few months down the road after the break.
Unfortunately the shrinking window between 1st run theatrical release and home video release puts a big squeeze on the 2nd run/discount theaters. AFAIK, the single screen Vaska theater is the only discount theater left in my part of Oklahoma. And I don't even know how they're making ends meet. The parking lot is rarely ever full of cars.
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