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Topic: Booking Original Star Wars Films?
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Leo Enticknap
Film God
![](http://www.film-tech.com/ubbmembers/534a.jpg)
Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000
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posted 04-18-2015 11:12 AM
I don't know if this is still formally their policy, but Disney used to have a marketing strategy of doing a major re-release of their mega-classics at set intervals, effectively as if they were new movies, and keeping those titles totally unavailable (legally) on any medium during the intervening period. I'm guessing the rationale was that if customers did not have the chance to see these films most of the time, they would make the effort to do so at the periodic re-releases and that this would boost those theatrical grosses.
On the subject of Disney, a guy I used to know in England has a pristine, 1947 16mm diacetate IB print of Song of the South. When I projected it for him (in 2007 or '08) it looked better than any 16mm print of that vintage had any right to - sharp, clear, no shrinkage/vertical weave that I could see and the audio was not bad, either. A while later, he told me that plans were afoot to show it as part of a university conference about racism, and asked me about the logistics of installing a projector in a lecture theatre that didn't have one.
Long story short - Disney's lawyers sent warning shot letters to the university when the provisional schedule was announced, and despite the university's own legal department advising that under the fair use/fair dealing and educational use provisions of British copyright law, their claim that the screening qualified on both counts would have been virtually bulletproof, the institution still backed off and canceled the screening.
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