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Author
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Topic: 4:00pm or 5:00pm?
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Marcel Birgelen
Film God
Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012
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posted 04-24-2015 01:38 AM
I guess it is at least somewhat dependent on your local situation. The obvious problem here is that you cannot play multiple movies in the same auditorium at once, if you find a fix for that, then your problem is solved.
Around here, on any given normal weekday, it wouldn't make a difference if you start your show at 4pm, 4:30pm, 5pm or 5:30pm, because everybody is either still at work, commuting home or just starting dinner. So, in that case it would be better to start the show earlier (4pm or 4:30pm), so your theater will guaranteed to be be free and properly cleaned between the only time slot that really matters on a normal business day around here: between 19:30pm and 20:30pm
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Dennis Benjamin
Phenomenal Film Handler
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Posts: 1445
From: Denton, MD
Registered: Feb 2002
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posted 04-24-2015 02:08 PM
I think it depends on two factors: Specific location (clientele) and how many screens you have
Here where I am the 1 o'clocks, 4 o'clocks, and 7 o'clocks work well. The only time we have a 5 o'clock show is for the short kid's shows: 1 something, 3 something, 5 something, 7 something, and as early as your 9 o'clock can be.
If you are a large multiplex or a megaplex, by default - you are going to have 5 something shows and 6 something shows.
I tend to steer clear of starting anything between 6 p.m. and 7 p.m. if I can help it at all. I also try to keep 10 minutes in between start times of individual movies. Again, the larger your location is the more probability you are going to have to stagger start times differently (like 5 minutes in between). I never, ever, ever, start two movies at the same time.
I have done studies on these things and it is surprising how much the showtimes affect the per cap at the concession stand.
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Monte L Fullmer
Film God
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Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004
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posted 04-24-2015 05:35 PM
quote: Eric Hooper When you schedule your showtimes, do you tend to schedule them in the 4:00pm hour (4:00pm, 4:15pm, 4:30pm, etc) or in the 5:00pm hour (5:00pm, 5:15pm, 5:30pm) based upon whether one attracts more business than the other?
Speaking from "old school" experiences, the 4pm set do better since it is in an area when some people are getting off of work and want to hit a show before dinner time.
And whereas, the 5pm sets are going to be slower due to people getting home and heading into dinner time.
Been this way for ages - good luck. Monte
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