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This topic comprises 2 pages: 1 2
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Author
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Topic: Opening on Christmas Day
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Mike Schulz
Expert Film Handler
Posts: 122
From: Los Angeles, CA
Registered: May 2007
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posted 11-24-2015 05:03 AM
I think it is a difference in cultures. Thanksgiving and Christmas (and Sundays, for that matter) were always days that almost all business would be closed decades ago. America being America, however, at some point in time decades ago some businessman decided to keep his department store open on a Sunday just to see what happened and maybe also run a big sale. Well it turned out that after going to church, many people didn't have much to do so they all went to the only store in town that was open. You know where I'm headed with this. Sure enough, not much further down the road, every other store in town had to be open on Sunday as well so their competition didn't make all of the money. This of course eventually extended into the major holidays as well and when you have department stores open, those people will be hungry too and since they are already out and about it makes sense they would want to eat at a restaurant. After dinner, maybe we can drive by the cinema and see what is playing...
It all kind of snowballed and now nearly every business is open on Sunday and every holiday as well. The movie business was making so much money on the holidays that they (smartly) predicted that opening a big movie on that day could also generate more profits. I don't know how long ago this all started but when I was growing up in the 80s, we kind of had a tradition of going to the movies on Christmas Eve with mom staying home to finish up wrapping presents and making sure Santa knew what loot to bring that night. When I was a teenager working at the local cinema it was the same thing. I had to work *every* flippin' holiday and I grew up in a small town but we were still very busy on those days.
Nowadays, opening big movies on a holiday is such an institution for Hollywood that I wouldn't be surprised if circuits were contractually obligated to be open in order to book the movie.
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