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Topic: Currently operating Ex-GCC locations....
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Paul H. Rayton
Expert Film Handler
Posts: 210
From: Los Angeles, CA , USA
Registered: Aug 2003
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posted 12-05-2015 07:56 PM
The former GCC AVCO Center Cinemas (a purpose-built triplex from 1972, on Wilshire Blvd. out near Westwood and UCLA) is in business these days as one of the "iPic" branded locations. (iPic web page )
For those who may recall the AVCO, it was the location of the first THX installation in L.A., and was noted for 70mm performances of all the original "Star Wars" movies when they first opened. The main house, on the ground floor, was quite large, IIRC around 1100 seats, and a grand place to watch a movie.
During the time I worked there (1984-1991), GCC kind of woke up to improving the presentation there and did some things like getting new projection lenses, and painting the white ceiling tiles to black (to minimize the light reflections back on to the screen). We played "Edward Scissorhands" there in the ill-fated CDS system, keeping a log of the error reporting on every show. Some selected other big 70mm shows I recall during that time were "Alien" and "Aliens", "Die Hard", "Who Framed Roger Rabbit", and "Out Of Africa".
Sadly, GCC eventually succumbed to the mantra of "more is better" and in 1993 split the main screen auditorium in half, to make the place a complex of 4 screens. A lot of good that did, because, soon after that, everything went bust and the next thing we knew, AMC was running it (1999). That (AMC) lasted for a few years and they closed the AVCO toward the end of 2011. (Some photos from around 2008 are here )
Next thing we knew, it was sold again and remodeled to the current iPic operation with 6 screens. Have not been in there now for years myself, but iPic seems to get mostly decent marks on Yelp from the younger folks who go there for food + beverages + movies.
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