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This topic comprises 3 pages: 1 2 3
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Author
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Topic: What does your theatre do when the power goes out?
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Mitchell Dvoskin
Phenomenal Film Handler
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Posts: 1869
From: West Milford, NJ, USA
Registered: Jan 2001
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posted 12-28-2015 04:10 PM
I attempted to go see Joy on Christmas Day at the AMC 16-plex at the Rockaway Town Square Mall here in NJ. Apparently at some point before my arrival, the power went out. There were hundreds of people milling around outside, and a hundred or so in the lobby who refused to leave without their refund. There was a teenage girl standing on the boxoffice counter screaming that people must leave the lobby, which everyone seemed to be ignoring. No management in sight, pandemonium everywhere.
This got me thinking, what do other venues do when the power goes out? Years ago, when I still worked in commercial cinemas we had pre-printed passes for just such occasions. But these days, with megaplexes, that is probably not as viable an option. What does everyone else do?
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Frank Cox
Film God
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Posts: 2234
From: Melville Saskatchewan Canada
Registered: Apr 2011
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posted 12-28-2015 10:33 PM
I don't see how something being "beyond your control" should be an excuse for not refunding the customer's money. Your customer is already inconvenienced by having travelled to your theatre to see a movie that he's now unable to watch. Whether the reason is that the projector is broken, the power is off, the staff is on strike or the theatre burned down, from the customer's point of view this is Not His Problem. He paid you for a service that you aren't delivering, he shouldn't have to care why.
I personally wouldn't be satisfied with anything less than a refund of the amount that I paid for the ticket, and any time I am unable to show a movie or it quits in the middle or whatever I always provide cash refunds for everyone for that very reason. I always feel bad that people came to my theatre to see a movie and didn't get to see it; if I didn't give everyone a full refund I would feel even worse. There are always people in the audience who drove 40 miles to see the show, hired babysitters for the evening, and so on.
Back in 2003 I was the only theatre in Saskatchewan that was playing Master and Commander at one point. A guy drove here with his two boys from a town that's 150 miles from here to see it, but he somehow missed the turn-off into Melville from the highway and by the time he figured out his mistake and got back here he was about an hour late for the movie. I told him to wait until the regular show was over and after everyone had left I then played the movie again just for him and his kids. I've never seen that guy before or since and don't expect to do so since he lives so far away, but he drove a total of 300 miles to get here to watch the movie with his kids so I felt obligated to show it to him even though his driving past the Melville turn-off wasn't my fault, either.
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Randy Stankey
Film God
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Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99
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posted 12-29-2015 12:23 AM
Send somebody to the auditorium. Let the audience know what's going on. If there are emergency lights, it's probably okay to let people stay in their seats and wait for the power to come back. If there aren't emergency lights, the lobby is probably better.
If the power doesn't come back on in fifteen minutes, it will probably push the ending of the movie past the next starting time. It's probably better to cancel the show. Better to manage one show's worth of unsatisfied customers than to deal with two or more.
I like to let the customer decide how they want to be repaid. If they would like a rain check, give it to them on the spot and send them on their way. (If it's safe... The power failure could be due to severe weather or civil emergency.). If they want a refund, they can go to the box office and get one. Repayment in specie. (Cash for cash... Credit for credit.) If there isn't at least one box office computer on UPS, just refund cash. (What?! You DON'T have your computers on UPS?! )
That's the way I've always done things but whatever way works.
Just remember that, technically, you are behind the eight ball, even if it's not your fault. It's up to you to solve the problem in a fair way.
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Jack Ondracek
Film God
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Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002
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posted 12-29-2015 11:08 AM
I don't lose sleep over much, but as our business grew over the years, this scenario became the cause of a few such nights. The thought of dumping the entire house can't be much fun for anyone.
Our POS works in a power outage, but because our cable system has lots of power supplies with batteries in them, they eventually die and we lose credit card processing. That's an issue we haven't found a work-around for, as the area wireless goes also goes dead and we have no DSL out here.
We have our booth racks on a UPS, so the audio and transmitter systems stay up for communication with the customers.
The refund issue was easy. Being a drive-in, we settled on our way of dealing with any issue that might cause a field to be dumped. First of all, we'll offer a cash refund to anyone who really wants it... no bickering with them on that count. On the other hand, we offer anyone with a ticket from that show a "carload pass" for any show at any later date. Only a very few will take the refund. Those folks are normally from far out of the area and unsure when they might be back. It's a great PR move and tends to keep the crowd understanding and relatively happy, considering.
While our POS still works, I'll try to do any requested refund with the medium originally used, but I don't make a big deal about it. If I have to cash out a ticket or two that might have been put on a card, it doesn't really matter... so long as the customer doesn't turn around and contest the card charge. That would be a pain to deal with, but it hasn't ever happened. The carload pass process pretty much guarantees we won't have a cash issue. You have to do a little more to reconcile the differences between your cash and card numbers, but your POS should give you enough information to do that.
As for outages that are caused by nothing more than power... I fixed that almost 20 years ago by purchasing a surplus generator. Ours can run the entire property, so we don't have to worry about whether some breakers have to be turned off. We converted all the cooking and most heating equipment to gas and last year, replaced the old heating system with one of those new "inverter-based" heat pumps. Our lighting is mostly LED, including field lights and direct replacements for the old fluorescent tubes. All that made the generator's job easier.
While the generator purchase might be seen as extreme by some, we've saved 5 or 6 shows with it over the years. The first save paid for the generator and installation... the people who go through the experience leave with a little extra "positive adventure" to their evening... and I sleep pretty well.
Not that we've needed it yet, but I can imagine the new ability to back up the show a few minutes won't hurt any.
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Jim Cassedy
Phenomenal Film Handler
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Posts: 1661
From: San Francisco, CA
Registered: Dec 2006
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posted 12-29-2015 12:58 PM
Q: What does your theater do when the lights go out? A: It gets very dark in there!
but seriously. . .
quote: Randy Stankey Send somebody to the auditorium. Let the audience know what's going on.
The power went out one afternoon in the middle of a big Bollywood flick. Looking outside, I could see the whole neighborhood was out.
I went down to the auditorium to explain to the (mostly Indian) crowd that it was possible the power might be out for some time.
I made my announcement, but nobody seemed to be paying attention to me. So I repeated it. Again. . . no response. I thought maybe there was a language barrier. As I headed back up the aisle, one man, sensing my confusion grabbed my arm & said: "Look...we're all from India. In India the power goes off- - - the power goes on- - This happens ALL THE TIME.. Don't worry about it; Its no big deal!"
And so, after opening a couple of the emergency exits to get a bit more light in the auditorium, the crowd just chatted & socialized until the power came back. Not one customer wanted their money back, and hung around till power returned 20min later.It was 'no big deal'.
On the other hand, in the other auditorium, which was mostly a local crowd watching a Hollywood flick- - not one person stuck around.
All wanted, & got, either refunds or a comp ticket to another show.
Some even expected to get refunds for the concession items they bought in anticipation of eating/drinking them during the movie they weren't seeing. THAT didn't happen.
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