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Topic: How is Infinity War selling?
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Geoff Jones
Jedi Master Film Handler
Posts: 579
From: Broomfield, CO, USA
Registered: Feb 2006
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posted 04-11-2018 09:02 PM
http://variety.com/2018/film/news/avengers-infinity-war-fandango-presale-marvel-1202750313/
quote:
“Avengers: Infinity War” isn’t opening for another two weeks, but the Marvel title is already on a record-breaking track.
Currently, the superhero tentpole is selling more than double the amount of tickets on Fandango that “Black Panther” sold at the same point in the sales cycle. In fact, “Infinity War” is currently outpacing the last seven Marvel movies combined, including massive titles like “Thor: Ragnarok,” “Spider-Man: Homecoming,” “Guardian’s of the Galaxy Vol. 2,” and “Captain America: Civil War.”
The upcoming “Avengers” pic, which opens on April 27, is pacing to be the Fandango’s top preseller among April releases, as well as the the top superhero preseller in the company’s history.
“‘Infinity War’ has built up such unprecedented anticipation that it’s pacing to break records, the likes of which we have never seen before for a superhero movie,” Fandango managing editor Erik Davis said. “Moviegoers are rushing to guarantee their seats in advance for what is sure to be one of the most talked-about movies of the decade.”
The film is on track for a heroic $175 million to $200 million opening. Only seven other films in history have topped $175 million in their debuts and only five have hit the $200 million mark.
Among the superheroes sharing the screen will be Robert Downey Jr.’s Iron Man, Chris Hemsworth’s Thor, Chris Evans’ Captain America, Chadwick Boseman’s Black Panther, Chris Pratt’s Star Lord, Benedict Cumberbatch’s Doctor Strange, and Mark Ruffalo’s Hulk.
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Martin Brooks
Jedi Master Film Handler
Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002
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posted 04-19-2018 04:29 PM
Don't know if reserved seats is changing how people pre-reserve seats, but Boxoffice is predicting a $230 million 3-day opening and a $600 million total domestic take, so they still think this picture is going to be pretty huge.
They wrote:
quote:
Infinity War is redefining the ceiling of pre-release buzz for the superhero genre. Following last week’s increase in tracking projections, Fandango reported a few days ago that the massively anticipated semi-finale to the last ten years of the Marvel Cinematic Universe is outselling all MCU titles (dating back to 2015’s Ant-Man) combined through the same point in the pre-sales cycle. Our own social media metrics continue to reach new heights for the genre, with Twitter activity notably performing 129 percent higher than Captain America: Civil War and 52 percent higher than Avengers: Age of Ultron at comparable points in the pre-release cycle. Outside the MCU, Infinity War is well ahead of Star Wars: The Last Jedi and approaching levels similar to those of Star Wars: The Force Awakens. The Marvel epic’s chances at reaching that latter film’s all-time opening weekend record of $247.97 million are increasingly possible based on current trends.
At this time, Boxoffice’s tracking ranges for the next Marvel tentpole are:
Domestic Opening Weekend: $235 million – $255 million
Domestic Total Gross: $565 million – $650 million
As theaters get smaller because of lounge seating, I think we will see smaller opening weekends and sales more evenly distributed over opening weeks because the seats for very popular movies simply won't be there.
I know I keep on posting this, but all of NYC is down to about 74,000 seats. Manhattan now has under 35,000 down from 54,000 in 2012. In 1987, NYC had 175,000 seats.
The Regal E-Walk once had 3276 seats. It now has 1344. The Chesea Cinema 9 once had 2330. It now has 1507. The Cinema 1 and 2 used to have 1000 seats. Now it has 3 screens and a total of 335 seats. Etc. All this works fine for weekdays, but doesn't work for weekends and it boggles the mind as to why theater owners thought this was a good idea. They claim that lounge seating increased revenues, but I would venture to guess that's a temporary situation and that when they're turning people away because screens are sold out, they have left money on the table. It's like making a restaurant smaller without getting a reduction in the rent.
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Mark J. Marshall
Film God
Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002
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posted 04-22-2018 10:11 AM
That's another interesting piece of this puzzle. How in the world is taking your seat count down to about 60%-70% of what it was helping anyone? I actually HATE the reclining seats. I find them really uncomfortable. But I'm probably in the minority on that.
I poked around a bunch of theaters in my area to see where the reserved seat openings are and for the most part the whole front row is open everywhere, most of the second row, and scattered seats throughout the auditorium. This leaves a) slim pickings for anyone showing up on the day and time they want to see the show, and b) all of the shows STILL not technically sold out.
So far the only one sold out in my Fandando area is the 7:00 IMAX 2D show on Thursday night. Coincidentally, the IMAX theater is about the only auditorium that does NOT feature reserved seating. When I expand to the Philly area there are a couple more, but not many.
Will that last row of seats actually sell on opening night creating a legit "sell out" show?
By the way, this isn't meant to be a criticism of the movie's ticket sales at all. I'm primarily curious about how the dynamics of ticket sales has changed due to reserved seating, and this would be a great movie to try to measure that. If this was Star Wars or Harry Potter or whatever, or even THIS movie before we had reserved seating, we'd be seeing a bunch of sold out 7:00 shows for the weekend by now. Even with the higher seat counts we had before everyone switched to recliners. We're not. And yet ticket sales are being reported as very high.
I find that really interesting. But maybe I'm the only one.
I'm not sure what it means, if anything. But I'd love to hear thoughts from others who have been around for a while if they feel like things have changed a bit.
Maybe it's nothing.
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Pravin Ratnam
Jedi Master Film Handler
Posts: 844
From: Atlanta, GA,USA
Registered: Sep 2002
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posted 05-22-2018 06:58 PM
I was hoping with digital, they would be able to rotate the big screen times between different movies. With Deadpool out, Avengers is already not on RPX or IMAX on any of the Atlanta Regals after just two weeks. I was hoping maybe they could fit in a couple of shows a week to let us watch a blockbuster in a decent format.
But here's where I am fed up with theaters. I call a couple of the nearby Regals and ask them which auditoriums Avengers is playing in , and one lady at Perimeter POinte flat out told me I need to come to the multiplex, buy the ticket, and then I will find out which one. After I asked her to find out, she tells me, screen 2. I forgot if that is one of the big ones and ask her and she says no clue. Eff them.
So I call Atlantic Station which has it playing on three screens. He just gave me a generic - well it's not RPX or IMAX, so all three screens are comparable.
EFf these guys.
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