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This topic comprises 2 pages: 1 2
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Author
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Topic: Popcorn Aroma
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Jay Glaus
Expert Film Handler
Posts: 123
From: Pittsburgh, PA USA
Registered: Dec 2010
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posted 05-21-2018 07:19 AM
I don't know if anyone else is experiencing this, but being a drive in, years ago when we used to pop popcorn, the aroma was so strong with our exhausts you could smell it all the way in the back of the field at the box office. And walking in the concession the smell of popcorn would hit you. Over the recent years it seems like our popcorn has lost its aroma.
We haven't really changed what we have used, I buy from CCSI so I get the Louana Coconut popping oil, I use Weaver Gold popcorn seed, and Flavacol popcorn salt. It seems like none of my poppers put off any kind of aroma like they used to, and I can't understand why.
Aside from no smell the popcorn tastes good, and that's not just me talking. I offer free refills on my 170oz large tubs, and get quite a few of them in at intermission for refills, so they must be liking it. I just wish the smell was back to entice everyone in the field to come get some.
Anyone else have this happen or have any tips?
Thanks,
Jay
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Monte L Fullmer
Film God
Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004
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posted 05-22-2018 02:36 PM
Also, have you changed your oil to popcorn delivery ratios?
NOW, if you really want to "stink" up the lobby and the field, go to the Gold Medal site, do a search on popcorn flavorings, and find Caramel Corn flavoring.
You replace your seasoning salt with this stuff, and you're popcorn sales will quadruple with caramel corn flavored popcorn, for this stuff is a powered version of doing caramel corn the real way.
Just that you'll have a bit more work cleaning out the kettle since you're cooking sugar, but the sales will make you forget this.
-Monte
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 06-27-2018 01:25 PM
In the sixties, my boss had a spray can of popcorn aroma that he sprayed right into the air vent in between shows. I have been looking for that stuff ever since and haven't been able to find it. Once when I caught him doing that, I asked him why and he explained it increased concessions sales exponentially. I as skeptical. He said, watch this. It was in the middle of a show and he used the spray. About 5 minutes after, people came out of the theatre all wanting to buy popcorn. It certainly convinced me. I was looking for that product ever since to no avail. No question it works, and probably cleaner than trying to blow popcorn cooking oil exhaust into the theatre.
We spoke about this is another thread and someone here posted that there is a company that manufactures aromas -- AromaTech They are our of Canada and have all sorts of exotic scents (oven fresh bread, for example and chocolate chip cookies) and they do have popcorn, but they are outrageously expensive -- a .05 oz costs $20. Much easier to just get a way to fan the rising scent from the cooker into the theatre. Plus, the scents only approxiomate those enticing names...in some cases they don't come nearly as close as I would like (I did by a few out of curiosity).
I too and disappointed that I no longer can smell the popcorn as intensely as I used to. I don't think that is as much "scent blindness" as it may be old age...you know, when EVERYTHING doesn't work as well as it used to. "scent blindness" usually happens when you encounter an odor and you are in its presence for a long period of time, you then become insensitive to it; thing is, now I find even when I am cooking the popcorn, I don't find the smell as dominant as when I was younger.
There is another company I found that makes scents which are quite powerful and not nearly as expensive as the above -- Scent Bomb Products by Careco LLC. They are very powerful and retail for $5 for 1 fl oz. Only problem is, they don't have a popcorn scent....so far. I spoke to someone there and from what she said, I think if they saw a large enough market for it, they would be interested in making a popcorn scent available.
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