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Topic: Spanish Film Booking
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Leo Enticknap
Film God
Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000
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posted 10-06-2018 03:27 PM
My local multiplex played Do It Like an Hombre last year, and it literally had lines around the side of the building. It ran for 2-3 months, and for most of that time in one of the larger screens.
Agreed that networking with local Spanish speakers to find out if there are any specific movies they'd like to see is a good start. If they've found out about movies from friends and relatives in Mexico which have not had a formal US release yet, you may have to deal direct with distributors in Mexico (if no US distributor has yet been subcontracted), and may also have to consider playing it without subtitles. Subtitling is the biggest single distribution cost of releasing a foreign language movie, and it'll only be done if either a US distributor believes that the audience is big enough, or is an arthouse or archive subsidized by grants or philanthropic donations (the most likely funding route for subtitling classic foreign releases).
When I lived in the UK, the theaters around me would play a lot of unsubtitled Bollywood movies, for this reason. It was a pity - with an investment in subtitling them plus some English language marketing, I'm sure that they would have found a significant audience among those who don't speak Hindi.
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