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Author
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Topic: Phantom of the Megaplex
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Jeffry L. Johnson
Jedi Master Film Handler
Posts: 809
From: Cleveland, Ohio, USA
Registered: Apr 2000
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posted 07-11-2001 10:25 AM
'Phantom' directs change in movie theaters By David Lieberman Eager for a thrilling drama this summer? Check out The Phantom of the Megaplex. But don't look for it on the marquee next to Kiss of the Dragon, Scary Movie 2 or Cats & Dogs. The action is taking place in corporate boardrooms and bankruptcy courts where three groups of investors, run by or taking cues from secretive Denver billionaire Philip Anschutz, are amassing control of most of the big theater chains. They're snapping up debt in chains that couldn't make ends meet after they built too many megaplexes in the 1990s. During that decade, the number of screens leapt 58%, to more than 37,000 in 2000, while tickets grew 20%. When this round of deals is complete, the three investor groups could control about a quarter of all movie screens, including those that dominate most major cities. There's suspense here because nobody really knows what Oaktree Capital Management, Canada's Onyx and Anschutz Co. will do with the chains they've either won or are in the process of taking over in different partnerships. Nor is it clear at what point, if ever, antitrust officials might step in. But nearly everyone believes the new owners will revolutionize local movie houses. Anschutz is expected to set the pace by replacing celluloid films with digital projection and offering audiences supersized, closed-circuit broadcasts of live concerts and sporting events. ''The exhibition business will change more in the next 5 years than it has in the last 75,'' says independent securities analyst Andrew Lipman. Anschutz hasn't discussed his plans publicly. He hasn't granted a major interview in years, although he has quietly been deeply involved in conservative political causes, including Colorado efforts to throw out gay rights laws and block a move to legalize marijuana. Yet it's easy to imagine Anschutz's strategy for the movie theaters when you look at some of his other far-flung business interests. Digital projection would be a natural for an investor who used his position as the owner of the USA's largest railroad, Southern Pacific, to become an Internet and telecommunications mogul. He laid fiber-optic lines along the railroad's rights of way to build the foundation for telecom giant Qwest Communications, of which Anschutz is the top shareholder and chairman. Anschutz could help Qwest by jump-starting the move to digital projection, something that theater owners and movie studios have waited for each other to subsidize. Studios might easily transmit films to theaters via Qwest's lines. ''There's a huge glut of bandwidth and a shortage of uses,'' Lipman says. Besides, he adds, ''Five to 10 years out, movie exhibition will be largely digital. The technology is here and the economics work.'' Studios stand to save the $1 billion a year it costs to make films on celluloid films. Also, theaters would need fewer projectionists. Anschutz also has access to content -- live entertainment -- that could use his distribution capacity. His holdings include Los Angeles' Staples Center and arenas in London and Berlin, plus several pro soccer and hockey teams and a piece of the Los Angeles Lakers. He undoubtedly salivates at the thought of packing theaters with fans who'd pay a couple of bucks to see the Lakers in a playoff. Other elements of the new theater owners' game plans are easier to figure out. Like most in the industry, they're shuttering theaters. Since most of the companies had filed for bankruptcy protection, the owners have latitude to break long-term leases for older, underperforming multiplexes. Industrywide, Lipman expects the number of screens to drop to 32,500 by the end of 2002. These changes will give the new theater owners leverage when they negotiate with Hollywood over how they'll split box office revenue. Studios that don't like the terms that the local Bijou offers may not find a Roxy across the street that will show their new films. Even if they do, they may still find themselves competing with the Bijou as it packs audiences in for a larger-than-life broadcast of, oh, a Backstreet Boys concert. Yet there's a limit to the new theater owners' power. Competition from other forms of entertainment, including home video, will probably keep them from raising ticket prices too steeply. Admissions declined in 1999 and 2000 as chains raised prices 8.3% and 6.1% to a national average of $5.39 -- and, in major cities, $10. Before they can make any of these changes, though, the investors must complete their deals. Early this year, Anschutz and Oaktree won control of United Artists, and a bankruptcy judge has approved a plan for the Anschutz-led group to buy 51% of Edwards Theaters. Anschutz and Oaktree also own most of the debt at Regal Cinemas, the USA's largest theater chain, but the company hasn't turned over the keys yet. Last month, the parent of General Cinemas agreed to sell to Oaktree and Onex, pending bankruptcy court approval. In February, the two agreed to buy Loews Cineplex, although several creditors are challenging the deal in court. The right director might have a hit by putting all this great drama on the screen. But don't count on it. Anschutz, the phantom of the megaplex, would have to speak.
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