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Topic: What does "Ekta-" mean?
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John Pytlak
Film God
Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000
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posted 07-18-2001 01:30 PM
Like any good trademarks, "Kodak", "Koda----" and "Ekta----" are unique names that are easy to say, remember, and associate with a product.Here is the history of the name "Kodak": _____________________________________________________________________ It was in 1888 that the word "Kodak" was first registered as a trademark. There has been some fanciful speculation, from time to time, on how the name was originated. But the plain truth is that Eastman invented it out of thin air. He explained: "I devised the name myself. The letter "K" had been a favorite with me - it seems a strong, incisive sort of letter. It became a question of trying out a great number of combinations of letters that made words starting and ending with 'K.' The word 'Kodak' is the result." Kodak's distinctive yellow trade dress, which Eastman selected, is widely known throughout the world and is one of the company's more valued assets. _____________________________________________________________________ Link to History of Kodak ------------------ John P. Pytlak, Senior Technical Specialist Worldwide Technical Services, Entertainment Imaging Eastman Kodak Company Research Labs, Building 69, Room 7419 Rochester, New York, 14650-1922 USA Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243 E-Mail: john.pytlak@kodak.com Web site: http://www.kodak.com/go/motion
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