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» Film-Tech Forum ARCHIVE   » Community   » Film-Yak   » 10 TRAILERS

   
Author Topic: 10 TRAILERS
James R. Hammonds, Jr
Jedi Master Film Handler

Posts: 931
From: Houston, TX, USA
Registered: Nov 2000

- posted 07-24-2001 12:56 PM      Profile for James R. Hammonds, Jr   Email James R. Hammonds, Jr   Send New Private Message       Edit/Delete Post 
With movies coming with so many trailers (scary movie 2 and americas sweethearts came with 10), many theatres will not be able to play all these trailers since they only put 6 trailers in front of the movie.
The solution to playing all these trailers is simple.
Scary Movie 2 is 5 reels, so that means 4 splices in the movie (unless you count the lab splices you removed).
What you do is you put the 4 remaining trailers inbetween the reels.
that way your customers can watch a movie on the big screen and still have that coveted "at home" feeling.
Also what you need to do is have someone in the auditorium and display your theatres logo aty the bottom right hand of the screen.
Some tv stations still do this rather than leaving it up the whole time.
What they have to do is go in 30 seconds before the reel change, bring up the sign, when the trailer hits, bring it down and when the next reel starts, bring it up again for another 30 seconds.

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John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000

- posted 07-24-2001 03:40 PM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
LOL

Trouble is, it might just happen sooner than we think.

Another way of handing the "glut" of trailers and rolling stock ads would be to actually SHOWCASE them as pre-show entertainment. Advertised times should specifically say something like trailers and ads start at 7:15 pm, and the feature starts at 8:00 pm sharp. Those people who like to see the trailers and ads (and some do) would come early. Those who just want to see the feature would know the time it actually starts. I would suggest a 10-minute "intermission" between trailers and feature. The downside is that 45 minutes of ads and trailers and "intermission" would probably require showing the feature one less time per day.

Instead of making ads and trailers an ordeal forced upon the entire audience, this plan would show them to the people who really WANT to see them, and not burden those who just want to see the feature.

------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion

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Dustin Mitchell
Phenomenal Film Handler

Posts: 1865
From: Mondovi, WI, USA
Registered: Mar 2000

- posted 07-24-2001 03:50 PM      Profile for Dustin Mitchell   Email Dustin Mitchell   Send New Private Message       Edit/Delete Post 
I don't think they actually expect you to play all of those trailers, they're just getting smart and saving on shipping costs.

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John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000

- posted 07-24-2001 04:11 PM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
Dustin said: "I don't think they actually expect you to play all of those trailers."

But distributors hope (and sometimes demand) that you play THEIR trailers. My plan would show many more trailers to audiences that really WANT to see them on a big screen (think trailers for Harry Potter, Lord of the Rings, or Star Wars Episode II), and not burden those who just want to see the feature.

------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion


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Christopher Duvall
Jedi Master Film Handler

Posts: 500
From: Denver, CO
Registered: Dec 1999

- posted 07-24-2001 04:58 PM      Profile for Christopher Duvall   Email Christopher Duvall   Send New Private Message       Edit/Delete Post 
Alot of the chains are now cutting deals with the distributors to play trailers on particular movies. It is now being tied into the booking process.
A possible scenario would be...
"We will give you 2 prints of Movie A if you play Trailer X on Movie B".
I have even heard the distributors have paid the exhibitors or reduced the rental on film to run trailers. It is a well known fact that all of the major chains are having or have had major money problems in the past couple of years. It just sounds like Hollywood is just exploiting the weakness like Kryptonite on Superman...

Of course this is all just conjecture and hear-say but it seams the most plausible.

------------------
Chris Duvall
General Manager
Regal Cinemas Colonnade14
Las Vegas, NV


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Jesse Skeen
Phenomenal Film Handler

Posts: 1517
From: Sacramento, CA
Registered: Aug 2000

- posted 07-24-2001 11:59 PM      Profile for Jesse Skeen   Email Jesse Skeen   Send New Private Message       Edit/Delete Post 
What's the deal with enclosed trailers being from different studios? Films used to come with just 1 or 2 trailers from the same studio that did the movie; the first time I got a different studio's trailer with a movie I thought someone had made a mistake, but they seem to do that a lot now. They're even listed on the sheet coming with the movie saying what the enclosed and attached trailers are, running times, etc.
What's the average limit on trailers? Most theaters I know of have a minimum of 2 and a maximum of 5 per show.

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Christopher Duvall
Jedi Master Film Handler

Posts: 500
From: Denver, CO
Registered: Dec 1999

- posted 07-25-2001 01:27 AM      Profile for Christopher Duvall   Email Christopher Duvall   Send New Private Message       Edit/Delete Post 
As far as a personal opinion, I think only 5 or less trailers should be on a print. Customers tend to get antsy and probably annoyed after 20 minutes of trailer programming. I really don't want to even get into commercials on prints. The first time I saw that, I was at UA in Virginia Beach sometime about 10 years ago and they ran a Sprite commercial. I remember saying something like..."What the f...!?"

Anyhoo, due to the financial strife in this business, I know where my bread is buttered, so I will run the commercials and rolling stock ads.

------------------
Chris Duvall
General Manager
Regal Cinemas Colonnade14
Las Vegas, NV

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Steven Pickles
Film Handler

Posts: 81
From: Gainesville, FL, USA
Registered: Mar 2001

- posted 07-25-2001 08:10 AM      Profile for Steven Pickles   Email Steven Pickles   Send New Private Message       Edit/Delete Post 
Christopher Duvall said: "Anyhoo, due to the financial strife in this business, I know where my bread is buttered, so I will run the commercials and rolling stock ads."

I don't think it could have been said any better...

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

- posted 07-25-2001 01:53 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
John P.: Your idea is great, except if we advertised the trailers starting at 7 and the feature at 7:45, we'd have annoying, latecoming buffoons showing up at 8:10 saying "Are the previews still on?" At least the way it is now, these fools at least have a SLIGHT chance of seeing the beginning of the movie.

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Randy Stankey
Film God

Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99

- posted 07-25-2001 04:51 PM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
Then there are those memos that come in the cans which say, "These trailers have been cleared with your booking department..." What a crock of ! It's nothing more than a thinly veiled attempt to get you to play these trailers on the movie.

It's all about some "suit" sitting in an office trying to use demographics, or something to push their movie to a certain age group, etc. I think I'm pretty good at programming trailers, IMHO. You know the tricks:
[list]

  • Put an Action movie preview on a "Chick Flick" for the benefit of the guys who get dragged in by their girlfriends.
  • Put a "Chick Flick" preview on an Action movie for the benefit of the girls who get dragged in by their boyfriends.
  • Put the new Disney preview on the Adult Drama movie so the parents and grandparents know what movies they can take the kids to see.
  • ...and all the other tricks, to numerous to mention...

    I certainly appreciate the help but 1) Our booking department's requests come first... and 2) Some of those requests are just plain unacceptible. Some of their "requests" have even generated complaints from customers... After which, we will almost always remove the trailer in question. (As long as it's a reasonable request.) I think I know what the people who come to see "my" movies want to see. Since when did these requests become requirements?

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    • Matthew Bailey
    Master Film Handler

    Posts: 461
    From: Port Arthur,TX
    Registered: Sep 2000

    		- posted 07-25-2001 08:01 PM      Profile for Matthew Bailey   Email Matthew Bailey   Send New Private Message       Edit/Delete Post 
    Excuse me for this,but I'm in a desparate situation.
    Is there anyone who could give me some EXY type bulbs for free through
    the mail?

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    John Wilson
    Film God

    Posts: 5438
    From: Sydney, Australia.
    Registered: Dec 1999

    		- posted 07-26-2001 01:36 AM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
    ...and BAM! Matthew strikes again!

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    Brad Miller
    Administrator

    Posts: 17775
    From: Plano, TX (36.2 miles NW of Rockwall)
    Registered: May 99

    		- posted 07-26-2001 04:40 AM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
    Matthew, you need to put a bit more thought into your posts. Your request is COMPLETELY out of place on this thread. If you want to beg for someone to spend their money to ship you an item of which you want them to provide to you for free, then start a new thread for it...but don't count on getting anything.

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    Rick Long
    Jedi Master Film Handler

    Posts: 759
    From: Toronto, Ontario, Canada
    Registered: Nov 1999

    		- posted 07-28-2001 03:11 PM      Profile for Rick Long   Email Rick Long   Send New Private Message       Edit/Delete Post 
    ummmmmmm.....getting back to trailers here, I rented (hate to admit I didn't see it on the big screen but honestly, I didn't have the time) a copy of "13 Days" the other night. (Mind you, the ability to go back and repeat, really helped to decode those New-England accents didn't hurt either). I didn't keep accurate count but there were maybe 6 trailers on the head of the movie.

    At first I was tempted to fast-forward through them, (wondering if this was a natural reaction to fast-forwarding through commercials on a recorded program), but then thought, why not watch them? Trailers, after all, are a sort of art-form onto themselves.

    I actually found it quite intersting, not only from a sales point of view (did those trailers really make me WANT to see the movie?) as well as an art form (didn't they already tell me pretty much the whole story anyways?).

    I must say one thing for these as opposed to some of the ones I see assembled by the ametuer projectionists who assemble so many of our trailer packages these days. It was very well edited.

    No extremely long fades (causing the time-impatient audiences of today to wonder "what the hell is going on up there?). No inclusion of the white blocks of sound track often at the end of the trailers that cause this extremely loud "BOOM " in the sound.

    I honestly think that the people who make up the trailer (even the feature) package should be made to sit and watch their work in the theatre, along with an audience. Perhaps then, they would learn. Also, perhaps not.


    BTW, I just gotta ask, Matthew, what do you need those lamps for?


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    Mervyn Collard
    Film Handler

    Posts: 10
    From: Bude, Cornwall, England
    Registered: Jun 2001

    		- posted 08-12-2001 06:15 PM      Profile for Mervyn Collard   Email Mervyn Collard   Send New Private Message       Edit/Delete Post 
    In the united Kingdon the company I work for normally runs about 10 to 15 minutes of trailers after the advertisement reel which in total take about 25 minutes before the feature starts.
    The majority of trailers are the ones we want to show for forthcoming product and normally on the feature there is only one trailer supplied. Of course the majority of trailer in Britain have to be paid for - hired, whic I have always found amazing that the theatre should pay for the distribuors advertising. The same applies to posters.

    ------------------

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