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This topic comprises 4 pages: 1 2 3 4
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Author
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Topic: Vanilla Coke
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Mark Lensenmayer
Phenomenal Film Handler
Posts: 1605
From: Upper Arlington, OH
Registered: Sep 1999
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posted 05-31-2002 07:55 PM
I just tried this last evening, and was totally unimpressed. I didn't think the vanilla went well with the cola flavor. I think this will go away quickly like clear Pepsi.I don't think you'll need to find a place for it in your soda dispensers. Has anyone else tried it yet? I don't know if its in national distribution yet or not. Bottle looks just like regular Coke...only the small word "Vanilla" on the label.
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Mark Lensenmayer
Phenomenal Film Handler
Posts: 1605
From: Upper Arlington, OH
Registered: Sep 1999
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posted 06-01-2002 07:53 AM
Here is the Press Release from the Pepsi Web Site:PREPARE YOUR SENSES FOR PEPSI BLUE: A FUSION OF BERRY AND COLA Pepsi's Latest Soft Drink Innovation to Launch Nationally this Summer PURCHASE, NY, May 7, 2002 – You've never seen or tasted anything like this: It's new. It's blue. And, later this summer, it's coming to a store near you. Pepsi-Cola North America (PCNA), the industry's fastest-growing total beverage company, today unveiled its latest soft drink innovation – a fusion of berry and cola, Pepsi Blue. Providing a whole new beverage experience, Pepsi Blue will be launched nationally in 20-ounce bottles in August. "With its unique look and taste, Pepsi Blue has the potential to reinvigorate the cola category," said Gary Rodkin, president and CEO of PCNA. "We're convinced innovation is the key to growth. In the past 15 months alone, with exciting new products like Mountain Dew Code Red, Pepsi Twist and Sierra Mist, we've proved consumers – particularly teens and young adults – will respond enthusiastically to new carbonated soft drinks. We think Pepsi Blue can do for cola what Code Red did for Dew – that is, grow the entire category." "Pepsi Blue was developed by and for teens," said Dave Burwick, SVP, marketing, carbonated soft drink brands, for PCNA. "We talked to thousands of teens about creating a cola fusion, and they told us two things: Make it berry and make it blue. Teens understand fusion better than any other age group. They live it every day – in their music, fashion and culture." Nine months in the making, Pepsi Blue was one of more than 100 cola fusion concepts tested by PCNA's innovation and R&D groups. It was the resounding choice among thousands of teens, two-thirds of whom said they would purchase Pepsi Blue regularly when available. Pre-launch marketing activities will reflect the grassroots approach PCNA established last year for Mountain Dew Code Red. Gradually building Pepsi Blue awareness among retail customers and consumers, sampling efforts will begin in teen hangouts and other youth-oriented venues over the next few weeks. The impending introduction of Pepsi Blue also will be teased on the Internet, outdoor postings and other nontraditional outlets. Purchase, NY-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage division of PepsiCo, Inc. In addition to Pepsi Blue, its other brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Pepsi Twist, Wild Cherry Pepsi, Mountain Dew, Mountain Dew Code Red, Sierra Mist, Mug, Slice, Aquafina, FruitWorks, Dole single-serve juices and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
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Dave Bird
Jedi Master Film Handler
Posts: 777
From: Perth, Ontario, Canada
Registered: Jun 2000
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posted 06-01-2002 08:38 AM
Ron, as is often the case, Crystal Pepsi was launched in Canada as a test market first (Canadians you see, are much like Americans, the marketers say we're a little harder to sell to, so the feeling is, if you can sell it in Canada, can't miss for the States). Anyway, about 3 weeks before it was to be sold, the store I worked in got a couple skids of the stuff, wrapped and EXPLICITLY warned not to sell it. Being a college kid, I sensed the chance at "history" and procured a 2L bottle (with permission) and set out to be the first in the world to use this stuff as mix. Not really Pepsi, not really 7-Up, sort of a mix of both, I thought. My strategy went awry at the Liquor Store, when I decided I needed a souvenir of my night, and bought a pretty crappy Rye to go with it: Royal Reserve (the one with the "proud Canadian" sticker on the back). I never drank Crystal Pepsi again (and in fact, I believe purged most of it later on that night! ). I have NO such plans for Pepsi Blue and predict the same doom for that product. No real moral here, but I would suggest a Crown Royal or Canadian Club for your Rye (with Ginger).
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Aaron Sisemore
Flaming Ribs beat Reeses Peanut Butter Cups any day!
Posts: 3061
From: Rockwall TX USA
Registered: Sep 1999
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posted 06-01-2002 12:50 PM
There were actually TWO clear soft drinks from Pepsi at the same time, and they were confusingly labeled:Crystal Pepsi: the clear cola we all knew... And... Crystal [from the makers of] Pepsi: Another clear soda (I believe Canada-only, as the only places I have ever seen it were North Bay Ontario and Montreal in 1994), this soda tasted much like Zima (sans alcohol of course). Both were out from 1993-95 -Aaron
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Thomas Procyk
Phenomenal Film Handler
Posts: 1842
From: Royal Palm Beach, FL, USA
Registered: Feb 2002
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posted 06-01-2002 02:22 PM
Although I kinda like the Vanilla Coke, it's all just a marketing ploy. You could get "vanilla coke" at any Denny's or Waffle House for as long as I can remember, so it's nothing "new"... Seems like whenever the cola companies want some free advertizing, they just release some "new" product and gain free air time on all those morning and daytime talkshows. Then the product disappears. Some say that advertizing was the only reason for the release of "New Coke" back in the 80s. They release a new product, everybody tries it so they have booming sales, 85% don't like it and demand the old coke back, this stirs national controversy and press coverage (and free advertizing!) until they bring back the "old coke", gain some more news coverage, and sell more coke. People eventually forget about the failed products, but I still have a commemorative can of "Pepsi Storm" with one of the Star Wars Episode 1 characters on it! Much like Dave, I have no intentions of trying Pepsi Blue. If you think about it, nothing in the natural world that we eat is blue. Not even blueberries. (If you crush one up, they're actually purple) So therefore, I believe man was not meant to consume anything blue. =TMP=
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