Film-Tech Forum ARCHIVE: DLP Cinema Ad With Travel Ghost or Flare

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Topic: DLP Cinema Ad With Travel Ghost or Flare

John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000

posted 11-14-2002 10:17 AM

I just received the December 2002 issue of "Boxoffice" magazine. The inside front page has a full page ad for Texas Instruments DLP Cinema technology (the one with the little girl floating in a colored bubble). For some reason, the ad shows vertical streaking on some of the ad copy and on the DLP-Cinema logo that looks similar to travel ghost or some kind of optical flare. I checked the same ad in other recent publications, and this streaking appears in all the ads, so it's apparently deliberate and not a printing error.

TI must be using the same advertising agency that created the Kodak "digital beards" ad.

here "Digital Beards" Discussion on Film-Tech

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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Research Labs, Building 69, Room 7525A
Rochester, New York, 14650-1922 USA
Tel: +1 585 477 5325 Cell: +1 585 781 4036 Fax: +1 585 722 7243
e-mail: john.pytlak@kodak.com
Web site: here Kodak Website

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99

posted 11-14-2002 12:42 PM

Don't fault it John, after all it's DIGITAL!

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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999

posted 11-16-2002 08:33 PM

I was accosted by a production company who was doing a half hour documentary on the Celebrate Brooklyn summer festival. An interviewer and a sound and camera crew climbed up to the booth to shoot the piece. Unfortunately there was precious little room up there for the projectors the crew, the interviewer and me. Plus they wanted to get a shot of the screen, the large seating area, the projector in action, and me. The only way to get this shot was for me to kneel down with my head about the height of the soundhead. I was to stay there answering her questions while the machine was running. I explained that you don't run a projector on your knees with your head in line with the soundhead. They insisted that it "looked great." I mumbled something like, "Yah, but not to other projectionists, or anyone in the industry for that matter."

As it turns out, the shot really looked good and strangely it gave the impression that all was correct. I guess a good cinematographer can make it look "right" even though in practical terms it is quite wrong. Everyone was pleased with it and it remained in the piece, although both times that it aired I did get calls from fellow projectionists who wanted to know if I always ran the machines with my head in the soundhead!

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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99

posted 11-16-2002 09:09 PM

Interesting that the streaks are going in both directions (both above and below the letters). Is this intended to suggest the use of a drive-in shutter?

Does TI think that DLP is suitable for drive-in use? Are there any DLP-equipped drive-ins yet?

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Barry Floyd
Phenomenal Film Handler

Posts: 1079
From: Lebanon, Tennessee, USA
Registered: Mar 2000

posted 11-18-2002 01:53 PM

No TI DLP drive-ins out there yet... but there will be one equipped with D-ILA or equivalent soon. By handshake agreement I'm not supposed to devulge his location, but he says his test runs on an 80' drive-in screen were quite impressive. I've yet to see it, but look forward to it next summer (2003).

I'd like to see a digital projection test at a drive-in, or better yet, at the Drive-In Owners Conference in Kissimee, Florida. OK, Randy Loy... we know you can make this happen.. right?

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Steve Kraus
Film God

Posts: 4094
From: Chicago, IL, USA
Registered: May 2000

posted 11-18-2002 10:07 PM

As best I can tell, my weekly appearance on Ebert & Roeper remains unretouched. Still waiting for that fan mail to come rolling in. Any day now I'm sure.

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