posted 03-01-2003 11:01 AM                    

quote:

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If I want the Die Another Day DVD I will buy it regardless of whether I see an ad or not.

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That's the whole purpose of the ad. To make those that don't want to buy it feel inadequate until they do. I mean, look at all the MONEY that movie made at the box office!! Don't you want to own a copy of this movie that made so much MONEY??

It's funny that some people think they actually have self-control when it comes to consumerism. (And I don't mean you personally, Richard) But the majority of people that say, "I won't buy such-and-such just because of the commercial!" see some funny or amazing nonsense promoting some stupid product and say, "Wow! That was an awesome commercial! Pringles is cool." On the next trip to the store, they buy pringles.

Commercials try to form emotional attatchments between people and products. It's these emotional ties that the companies rely on for brand loyalty and product longevity. It's what gets people to write to the companies proclaiming how their life would be incomplete without the said product, and they do. Remember the New Coke fiasco in the 80's? People wrote in with comments like, "The only things I had in my life were Jesus and Coca-Cola. Now you have taken one of those from me."

You're NOT FULLY CLEAN unless you're Zest fully clean!
Wouldn't you really rather have a Buick?
You GOTTA eat Checkers!
...and remember, our product ALWAYS works BETTER than the "leading brand"!

on Madison Avenue!!
Gotta love Marketing class!
=TMP=

posted 03-03-2003 01:43 AM                       

• In the early 1980s, Pepsi was rapidly gaining market share.
• The Pepsi Taste Challenge (and Coca-Cola's own market research), showed that in a blind taste test, people tend to prefer Pepsi to Coke.
• Coke decides to strike back with a new formula.
• Coke and New Coke would then have aggregate market share greater than Pepsi. HOWEVER, the market for Coke would be split, and neither Coke nor New Coke would individually outsell Pepsi.
• Coke decided not to hand Pepsi this marketing advantage. The original Coke formula was withdrawn at the same time that the new Coke formula was introduced.
• People go nuts because of their perceived preference for Coke. All through the frenzy, both Pepsi and Coke studies show that people prefer the new Coke to Pepsi, and Pepsi to the old Coke.
• Coke introduces Coke Classic and renames the new Coke formula to New Coke.

• Coke made a brilliant marketing move.
• Coke wanted to abrogate contracts with its bottlers that were 100 years old and contained some very unfavorable terms.
• Coke was trying to surreptitiously remove the sugar from Coke and replace it with high-fructose corn syrup.