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This topic comprises 6 pages: 1 2 3 4 5 6
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Author
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Topic: What is the most moronic beef you have with this industry?
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Scott Norwood
Film God
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 03-15-2003 06:38 PM
At the most basic level, I'm upset by the fact that very few people in this industry (on both the production and exhibition side) seem to understand that the general moviegoing population simply desires quality entertainment at a reasonable price. Instead, "the industry" (in the broadest sense) seems to assume that moviegoers are morons who visit theatres from time to time in order to buy popcorn. Long lines, poor service, dirty theatres, crappy projection and sound quality, bad movies, high ticket prices, and shipping nonsense are all symptoms of this attitude.
(Not that there aren't exceptions to this. Obviously there are plenty of genuinely good films [though many are poorly marketed]. There are manufacturers who make great equipment and excellent service technicians to install it and keep it running. There are good theatre managers and projectionists, too. Unfortunately, all of these are relatively rare in this business.)
Another, more specific, issue is the relatively short release cycle of most films and the way in which a typical "wide" release is booked in order to completely saturate the market (e.g. four prints of the same damn feature in a medium-sized multiplex), with a very short release window and most of the boxoffice dollars being collected in the first week or two of release. Part of this is a problem with too few films that have "legs" and part is just poor booking practice. I'd much rather see longer release windows with fewer prints and more opportunity for small towns and second-run houses to play more titles. I'd also like to see a longer delay before the video release of most titles and--crazy as this may sound--I'd like to see some well-known director refuse to release his films on any video format (including TV) and insist that theatrical exhibition is the _only_ proper way to see his films. I can dream, can't I?
A related issue is the fact that most distributors only seem to care about their current first-run releases, while they allow second-run and repertory venues to suffer through lack of advertising materials and good prints. It can be difficult to get a good 35mm print of many films which may have been initially released only a few years ago. And getting posters and trailers for titles released only a few months ago can also be problematic. Again, there are some exceptions (e.g. Warner Bros. Classics, which has plenty of great prints of older titles), but the poster/trailer issue is a big deal for smaller towns and repertory houses, many of which end up having to get these items from collectors or other theatres rather than distributors.
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