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Topic: MacArthur Marketplace
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Jason Burroughs
Jedi Master Film Handler
Posts: 654
From: Allen, TX
Registered: Jun 99
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posted 07-09-2003 11:58 AM
From the Dallas Morning News:
Former UA megaplex leased to small West Virginia chain Irving location marks Marquee Cinemas' 1st foray into large market
07/09/2003
By JOHN KIRKPATRICK / The Dallas Morning News
United Artists shut down its MacArthur Marketplace megaplex a week ago, but the 16 screens won't be dark for long.
Marquee Cinemas Inc. said Tuesday that it plans to reopen the plush Irving theater within the next month, perhaps as early as July 25. The name will change to Marquee Cinemas MacArthur Marketplace.
The theater will continue to show first-run movies and compete head-to-head with nearby megaplexes, said Curtis McCall, Marquee's chief executive officer and majority shareholder.
To help draw more customers, the theater will cut prices on its tickets and snacks, at least for a while, he said.
Marquee Cinemas is based in Beckley, W. Va., and operates mostly in small and midsize markets, although it is expanding into major metropolitan areas. The company's 2002 revenue totaled about $25 million, Mr. McCall said.
The company had 12 theaters with about 90 screens before adding the Irving location. The Irving theater is its largest property and its first in a major market.
Mr. McCall said the deal to lease the Irving megaplex was negotiated last fall, pending United Artists' departure. He said Marquee Cinemas is paying far less in rent than United Artists, a division of Regal Entertainment Group in Centennial, Colo.
"We were in the right place at the right time," Mr. McCall said. Marquee Cinemas has no firm plans to open other theaters in North Texas.
The 4-year-old theater, at 8505 Walton Blvd., is next to a shopping center with a Wal-Mart and restaurants. The theater and much of the nearby retail space is owned by Developers Diversified Realty Corp., based in Beachwood, Ohio.
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