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Author Topic: Regal's "The 20wenty" Eric Hooper Jedi Master Film Handler Posts: 532 From: Fort Worth, TX, USA Registered: May 2003 posted 09-14-2003 03:40 PM                     (I know there was another very brief discussion about this, but I couldn't find it.) I'm curious to know who has gone to a Regal theatre and has seen their new digital projection pre-show thing "The 20wenty" (or however it's spelled.) It's filled with commercials for ABC Television, Coke, and music videos. I'm curious to know what other Film-Tech members think of this? This has just started showing up at the Regal's (actually United Artists) here in San Francisco.  |  IP: Logged Joe Redifer You need a beating today Posts: 12859 From: Denver, Colorado Registered: May 99 posted 09-14-2003 06:02 PM                        Personally I think it is quite cheesey, and way too loud for preshow entertainment. Then the show starts and MORE ADS on film. Some of them are even the same ads you just saw. Even after that they seem to have at least 6 or 7 trailers. Maybe they should rename it "the HOUR".  |  IP: Logged Chris Hipp Phenomenal Film Handler Posts: 1462 From: Mesquite, Tx (east of Dallas) Registered: Jul 2003 posted 09-14-2003 07:57 PM                     What is 20wenty supposed to mean?  |  IP: Logged Darryl Spicer Film God Posts: 3250 From: Lexington, KY, USA Registered: Dec 2000 posted 09-14-2003 09:07 PM                    twenty minutes  |  IP: Logged Trevor Bailey Expert Film Handler Posts: 113 From: Woonsocket, RI Registered: Jun 99 posted 09-14-2003 09:34 PM                        Joe, my understanding is that the rolling stock ads are supposed to be removed once the L6 system is working. That's not to say that it actually happens though!! Also, I have been told that different films will have different lengths of the "20wenty", so perhaps it should be the "variable 20wenty" instead. Not as catchy though...  |  IP: Logged Jon Bartow Master Film Handler Posts: 287 From: Massachusetts Registered: Nov 1999 posted 09-14-2003 10:19 PM                     The 20wenty is approximatly 20 minutes long. Trevor is correct that it changes according to the movie. (just as the rolling stock ads were movie specific). He is also correct that there are not supposed to be rolling stock ads after the 20wenty. The 20wenty is also timed so that it ends AT the advertised show start time. So in theory what you see if you walk into the theater at the advertised show start time is a welcome tag, buy candy tag, trailers, enjoy the show, digital tag (if they want) and then feature. The same system (Christie L6 Road runner projectors) is what is used for displaying special events such as the recent KISS symphony concert. Jonathan  |  IP: Logged Mike Olpin Chop Chop! Posts: 1852 From: Dallas, TX Registered: Jan 2002 posted 09-14-2003 11:31 PM                     Jons right. If they continue to run rolling stock after the 2wenty has ended, talk with the management. The 2wenty is time variable because advertisers can choose to target advertise certain products with certain films. Some Disney Movies do not permit the standard 1 minute sots, so in that case only the four major segments are played followed by a PSA or two. Thw twenty alos contains segments which are rating spacific. Oh, BTW, Regal Policy stipulates that the Digital sound tag goes before the preview not after. At advertised showtime: 1."Regal Policy" (Digital L6) 2."Regal Still Logo Card (Digital L6) stays on screen untill Start button is pressed on the 35mm projecter ---Masking changed to scope if need be ---- ---Lights go to 50%----- 3. Digital Sound Tag (Film)- If the theatre is equipt/wants to play them 4. MPAA "Movies Are Worth It: Don't Pirate" (Film)- Only some theatres play it 5. Trailers (Film) ---Lights go to very dim--- 6. Feature (Film)  |  IP: Logged Joe Redifer You need a beating today Posts: 12859 From: Denver, Colorado Registered: May 99 posted 09-15-2003 01:05 AM                        Maybe they have stopped running the "rolling stock" ads by now. I know I would if I were projectionist. But it is still too loud for preshow entertainment. Management is not available at Regal theaters. The only good thing about "The Twenty" (I refuse to spell it with the actual number, as that is just plain retarded) is that is forces actual intermission times between shows, unlike some theaters *coughMadstonecough* who insist on only having 2 to 10 minutes MAX from when the lights come up until the next show begins.  |  IP: Logged Chris Hipp Phenomenal Film Handler Posts: 1462 From: Mesquite, Tx (east of Dallas) Registered: Jul 2003 posted 09-15-2003 01:48 AM                     I haven't seen Regal's digital preshow, but I think the NCN digital preshow looks pretty pathetic. The slideshow looks great, but the rolling stock looks like an internet download. David Goldstein looks like he is sitting in a closet and all you see is his bright orange goatee, and in the dick tracy scenes you can somewhat make out a car moving. As was previously stated, I prefer the digital much more than putting the snipes on the print. It's good to know that the ads will be over by show start time. IF something goes wrong with the times, just hit start and they are gone. Plus, it saves a lot of time during build-up.  |  IP: Logged Daryl C. W. O'Shea Film God Posts: 3977 From: Midland Ontario Canada (where Panavision & IMAX lenses come from) Registered: Jun 2002 posted 09-15-2003 03:29 PM                        According to Mike's post, Fox's piracy snipes aren't run off of the RoadRunner... they're run off of film. Which is it?  |  IP: Logged Charles Everett Phenomenal Film Handler Posts: 1470 From: New Jersey Registered: May 2001 posted 09-15-2003 05:55 PM                     Whenever I've come across The 20wenty I have not seen any sound format snipe or anti-piracy trailer. This is the practice at the Regal Warrington Crossing, Regal Marketplace at Oaks, and UA Union Square. Now if AMC was as aggressive on arty product as Regal is . . .  |  IP: Logged Mike Olpin Chop Chop! Posts: 1852 From: Dallas, TX Registered: Jan 2002 posted 09-15-2003 06:56 PM                     Piracy snipes and Digital format snipes are currently run on film. It would not be possable to run the sound system snipe over the twenty, because it uses the non sync inputs. Most of the Regal theatres do not run the sound system snipes anyway (But we do!)  |  IP: Logged Steve Kraus Film God Posts: 4094 From: Chicago, IL, USA Registered: May 2000 posted 09-15-2003 11:40 PM                    I saw an NCN show last week and the anti-piracy whine was part of the digitized crap. Nice smooth transition to the film program though. This was at a fairly new AMC.  |  IP: Logged John Lasher Master Film Handler Posts: 493 From: Newark, DE Registered: Aug 2001 posted 09-16-2003 11:02 PM                        I don't know about theaters in your area, but a the Regal Peoples Plaza 17, if I'm not in my seat when the 20 starts, there is a good chance I won't get to sit where I want to. This forces me to get to the movie early (as the thing says) and be bombarded with this crap. When (If) I end up owning the Newark Cinema Center (my favorite theater), the first item on the chopping block will be the slide ads. I'll put the slide projectors to better use (nice projected logos on the curtains (the big house) and screens (the small houses) prior to showtime.  |  IP: Logged

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