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Author
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Topic: "Super-Size Your Coffin, Sir?"
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Gerard S. Cohen
Jedi Master Film Handler
Posts: 975
From: Forest Hills, NY, USA
Registered: Sep 2001
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posted 09-30-2003 04:54 PM
On the Final Journey, One Size Doesn't Fit All By WARREN ST. JOHN Perhaps nowhere is the issue of obesity in America more vividly illustrated than at Goliath Casket of Lynn, Ind., specialty manufacturers of oversize coffins.
There one can see a triple-wide coffin — 44 inches across, compared with 24 inches for a standard model. With extra bracing, reinforced hinges and handles, the triple-wide is designed to handle 700 pounds without losing what the euphemism-happy funeral industry calls its "integrity."
When Keith and Julane Davis started Goliath Casket in the late 1980's, they sold just one triple-wide each year. But times, along with waistlines, have changed; the Davises now ship four or five triple-wide models a month, and sales at the company have been increasing around 20 percent annually. The Davises say they base their design specifications not on demographic studies so much as on simple observations of the world around them.
"It's just going to local restaurants or walking in a normal Wal-Mart," Mrs. Davis said. "People are getting wider and they're getting thicker."
Like the airline industry, which was warned in May that passengers were heavier than they used to be, and was asked to adjust weight estimates accordingly, the funeral industry is retooling to make room for ever-larger Americans. The Centers for Disease Control and Prevention estimates that 20 percent of American adults are obese, up from 12.5 percent in 1991. Of those 70 and older — the demographic that most interests the funeral industry — 17 percent are obese. Despite the numbers, nearly every aspect of the funeral industry, from the size of coffins to vaults, graves, hearses and even the standardized scoop on the front-end loaders that cemeteries use for grave-digging (it is called a "grave bucket") is based on outdated estimates about individual size.
"Many people in this country no longer fit in the standard-size casket," said David A. Hazelett, the president of Astral Industries, a coffin builder in Indiana. "The standard-size casket is meant to go in the standard-size vault, and the standard-size vault is meant to go into the standard-size cemetery plot. Everyone in the industry is aware of the problem." [Continued at http://www.nytimes.com/2003/09/28/national/28FUNE.html ]
Seasonal thoughts for Halloween... Gerard
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