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This topic comprises 2 pages: 1 2
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Author
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Topic: Theatre Marquee fonts
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Bobby Henderson
"Ask me about Trajan."
![](/ubbmembers/840f.jpg)
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 10-03-2003 09:38 PM
quote: I liek the Barnes style since it has a 3D look. Now to find a ttf file for it or something like it...
You're gonna get frustrated trying to find one. Wagner Zip Change and Gemini make the prevailing majority of changeable copy letters for marquees. They have been using the same gothic/sans and "modern" styles for decades. They have made no moves to generate computerized versions of these fonts. Such a move would help sign designers, and actually sell more of Wagner and Gemini's products. Instead, when I design a changeable copy sign for someone, I have to defer to something like Futura Extra Black Condensed to simulate the type.
quote: I have worked in quite a few REGAL sites on the East coast and they use the Broadway style font.
Are you sure you're seeing Broadway? Cinemark uses a font that has some slight similarities to Broadway for their changeable copy marquee lettering. However the font is more condensed and (thankfully) the thin stems on the letters are substantial enough to read at a significant distance.
Broadway is not designed at all for readability distance. It is designed after type meant for large posters and showcards on easels that people can view up close and for what ever duration they like. Setting type in Broadway for an outdoor sign, particularly one next to a street, is really really stupid. There's lots of other fonts that envoke retro, art deco and art nouveau themes that work much better for distance/quick glance viewing.
quote: When I met Bobby Henderson in real life, he went on and on about how great Arial was.
What I really said was how Arial was really great at trapping amateur sign designers and making their work look stupid. Customers then bring their money to me! CHA-CHING!
quote: I'll not upset Bobby Henderson by using Trajan.
Not to worry. Hollywood studios would never allow and Zip Change or Pronto letters to be made with it. The letters would upstage all the Trajan you see on the one-sheets. Can't have that! [ 10-04-2003, 12:34 PM: Message edited by: Bobby Henderson ]
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