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Topic: Massachusetts screening of LOTR 3
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Ian Price
Phenomenal Film Handler
Posts: 1714
From: Denver, CO
Registered: Jun 99
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posted 11-23-2003 06:31 PM
Hollywood used the practice called "blind booking" (or "block booking") to be sure to control the distribution of their films.
blind booking The practice of renting out films to exhibitors without showing the films to the exhibitors first.
block booking The practice of scheduling a large number of movies for a theatre, combining a few good movies with many second-rate features.
In 1938, The U.S. Supreme Court decided that the major film studios represented a monopoly, and in United States vs. Paramount Pictures, a major antitrust action was initiated.
Two years later--these legal things take a while--after denying any monopolistic practices, the studios agreed to stop buying theaters, eliminate blind booking (requiring theaters to rent films without seeing them first), and limit block booking to five films.
But, that didn't fix things, and four years later the major studios still held major control over the motion picture industry--especially when it came to first-run exhibition of films in major cities.
All the previous material was googled and doesn't represent any great knowledge on my part.
Some states have Blind Booking laws that state that a movie has to have an exhibitor's screening in the state so the exhibitors have a chance to see it before they book it. The joke of the matter is that there is never enough time. Most films are booked before the exhibitor's screening. But because of the law, studios are required to run exhibitor's screenings in those states. California doesn't have a Blind Booking law, the studios would have never let it happen.
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