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This topic comprises 2 pages: 1 2
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Author
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Topic: Grammy Awards Show - 2nd Fewest Viewers Ever
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 02-15-2005 12:07 AM
Here's a story I just read off CNN's website. Perhaps this might be a clue for the RIAA and all the corporate dumbasses running the music industry. It might be a clue about the real problems causing their declining sales figures: shit quality product on average.
If the decline was all to blame on Internet piracy, the show's ratings should have been great regardless. Fans are going to watch their favorite bands on TV whether they buy or illegally burn their CDs, right? I think the fact "Desperate Housewives" was a greater ratings draw just shows there's not much pop music out there worth a popcorn fart.
Here's a link to the story:
http://www.cnn.com/2005/SHOWBIZ/TV/02/14/media.grammys.reut/index.html
And here's the story:
quote:
Grammy viewership 2nd-lowest ever
Awards show beaten by 'Desperate Housewives'
Monday, February 14, 2005 Posted: 3:09 PM EST (2009 GMT)
LOS ANGELES, California (Reuters) -- With "Desperate Housewives" as competitors, the Grammy awards Sunday drew their lowest total viewership in a decade and also fell sharply among the audience of 18- to 49-year-olds most coveted by advertisers, according to preliminary figures released Monday.
Citing data from Nielsen Media Research, CBS said the telecast drew 18.83 million viewers. That was the lowest figure since March 1995 and the second-lowest in the history of Nielsen's Grammy viewership data.
Among the key 18- to 49-year-old age group, CBS said the show drew an 8.1 rating. In comparison, the rating for that audience in 2004 was near 12.
Each ratings point represents 1 percent of homes with television sets.
Sunday's awards were marked by acclaim for the late Ray Charles, who won five posthumous awards, including album of the year and record of the year.
The awards won the 8 p.m. and 10 p.m. prime-time hours relatively easily among total viewers and in the 18-49 ratings. But at 9 p.m. the runaway ABC hit "Desperate Housewives" outdrew the Grammys by nearly 3 million viewers and almost 1.5 points in the 18-49 group.
CBS is a unit of Viacom Inc. and ABC is owned by the Walt Disney Co..
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 02-15-2005 10:04 AM
I still think the main problem is the music itself.
The Grammy's ratings were deplorable in the age 18 to 49 demographic. Most of the nominees, performers and presenters were of the R&B/hip-hop/rap crowd. I don't listen to much of that at all and buy very few CDs in that category. I find it irritating whenever anyone refers to that stuff as "rock music." That makes about as much sense as someone trying to call a Dixie Chicks CD "jazz."
Aside from finding much of R&B, hip hop and rap to be very derivative (along with some rap being hatefully offensive), I just don't relate to it at all. I don't relate to a lot of the image and fashion being promoted by it. There's not much out there for white guys in their 20's or 30's who just like good rock music. This is why I don't watch MTV anymore. They hardly play videos anyway. MTV2 used to be pretty good. But now it seems like all they play is rap. The same is starting to be true of VH1. Now all I have is the FUSE channel, and even that's getting awful annoying. If they're not playing Green Day, they're playing some Goddamned band that sounds like Green Day. Arrggh!
I think the music industry is just grossly out of touch with the marketplace. Not just a little bit either. This problem makes the way the Democratic Party miscalculated the views of "red states" look very minor by comparison. That's just an example, not an attempt to start something political.
Anyway, if the folks running the Grammy show (as well as the idiots in the music industry) want to reach out to a great deal of white-bread America, they're going to have to do so with more than just white guys like Eminem doing gangsta rap. I sure am playing the hell out my classic rock CDs and not buying anything new lately.
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Aaron Mehocic
Jedi Master Film Handler
Posts: 804
From: New Castle, PA, USA
Registered: Jun 99
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posted 02-15-2005 11:01 AM
quote: Bobby Henderson
I still think the main problem is the music itself.
Thats interesting. A few years ago I had a non-traditional student who played in a band growing up and graduated high school in 1983. The next year he went to California to "hit it big", but the only thing he could land was a part time job in a recording studio.
One day while working he struck up a conversation with his boss who told him that within ten years (by 1994), the music industry will be pumping out total crap, R&B/rap-dominated, minority-targeted beats simply because it was a question of economics. In other words: Today's music is cheaper to write, produce, and market, because of the changing norms in our society. This student claimed that during the 1990's it was easier to find artists, pay them 20% less than what they're white counterparts made ten years earlier, and use less of a pop/synthesised beat. The cost savings over time equaled millions when factoring in equipment, utility, and transportation for these instruments.
If you think about it, this makes sense. Music did change in the early 90's from a Debbi Gibson/mallrat sound over to a moaning, low-talent R&B style. It turned me against pop music forever and was timed perfectly for the rise of Alternative Music (though I think Kurt Kobain's death brought that style into the mainstream). One can claim Britney or Christina reversed it, but think again. MTV kept the low-talent medium alive for years by switching over to shit programing like TRL and the Ashley Simpson show. Now America is finally waking up to the fact that pop sucks, has sucked, and will continue to suck, so long as the current decision makers dominate that industry.
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