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Author
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Topic: Carmike Theaters: Jargon Masters
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Steve Scott
Phenomenal Film Handler
Posts: 1300
From: Minneapolis, MN
Registered: Sep 2000
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posted 08-20-2005 12:07 PM
Carmike's listing for each of its three Minneapolis megaplexes in the print edition of the Star Tribune has begun to include some illustriously descriptive terms for their sound systems.
Among them: Dolby Stereo Digital Dolby DTS Digital Stereo Dolby DTS Digital Stereo Digital Dolby DTS Digital Digital and Stereo Digital
The wonderful part is that these are all single auditoriums in theaters that are half Dolby, half DTS, with no swapping between showtimes. I can't recall a time I went to the Carmike 15 in Apple Valley and actually saw a feature with working digital sound. The Dolby Digital reverted out constantly and it seemed like they were unaware that you had to change the DTS discs for different movies.
Yeah, yeah, same Carmike rant I always go off on. From a technically educated standpoint, they have always had the worst presentation.
But I have to give crapmike special kudos for pushing the digital bandwagon further into obscurity. Throwing the word "digital" at patrons is devaluing the houses that actually work hard to ensure a quality presentation. Throwing a DTS or THX trailer onto scratched, dim features with distracting lighting and messy auditoriums raises patron's levels of frustrations, and makes the average or occasional moviegoer associate digital sound with loudness or more pre-show advertising. And in this case, more pandering before they even decide to go out to a movie.
Sorry I don't have a working scanner for an image, I let this go for a few weeks, thinking it was a type-o, I'm thinking, now that it really is an advertising method for crapmike.
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Jason Black
Phenomenal Film Handler
Posts: 1723
From: Myrtle Beach, SC, USA
Registered: Nov 2000
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posted 08-20-2005 04:59 PM
quote: Steve Scott Yeah, yeah, same Carmike rant I always go off on. From a technically educated standpoint, they have always had the worst presentation.
Again, I MUST point out, as others have done numerous times... any presentation is dependant on the level of care and skill shown by the staff, from the Manager down. A ty presentation at one carmike does not mean that ALL Carmike's have shitty presentation. The same is true for ANY theatre chain.
If you have a bad burger at Hardee's in your twon, does that imply that all Hardee's burgers are bad in every town? Most certainly not...
Also, please be aware that, in many locations, agencies place ads. This includes insertion of logos. They screw these up royally a huge part of the time. Don't know why.. especially when the proof was checked over and signed off on and they STILL muck it up. This only helps erode the individual theatre image further. Most folks, and I mean MOST FOLKS, couldn't tell the difference bewteen SRŽ and SR-DŽ anyway...
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Jason Black
Phenomenal Film Handler
Posts: 1723
From: Myrtle Beach, SC, USA
Registered: Nov 2000
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posted 08-24-2005 08:35 PM
quote: Jason Black Again, I MUST point out, as others have done numerous times... any presentation is dependant on the level of care and skill shown by the staff, from the Manager down. A ty presentation at one carmike does not mean that ALL Carmike's have shitty presentation. The same is true for ANY theatre chain.
Sounds like I might be NCAA material, huh?
Sorry to pipe up.. wait, no, I'm NOT sorry I'm piping up. Hell, I'm not even in the business anymore, but after 17 years with Carmike.. I tend to take any blanket statement to heart. As I've said time and time and time again.. it's heavily LOCATION dependant.
On bad steak at TGI Fridays doesn't mean all TGIF's have bad steak... HOWEVER, two bad steaks at the same place... you've got a TGIF with shitty steaks...no doubt about it..
Bad analogy, maybe, but anyone with 1/2 a brain (save Phil) gets the point.
Besides, can you REALLY see either Bobby or myself in a skirt or some tighty outfit with pom-poms?.. LOL.. Umm, NO.
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