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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Sacramento finally has a Hooters!
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Joseph L. Kleiman
Master Film Handler
Posts: 380
From: Sacramento, CA
Registered: Apr 2005
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posted 08-31-2005 11:44 AM
We've finally made it!
quote: Giving a hoot: Folks have been showing up all week at the area's first Hooters outlet, across from Arden Fair mall.
Trouble is, the place doesn't open until Monday. The overeager visitors were lured by billboards that went up a week earlier proclaiming that Hooters is "now open near Cal Expo."
Hooters PR guy Rick Bubenik says he wanted to get the word out. Thus the billboards. But he didn't want to waste money putting up a "coming soon" message and then changing it a week later.
He's hoping most people will learn the actual opening date from TV and radio spots that started Wednesday - and a message that began running Thursday on Cal Expo's electronic billboard.
Actually, it's a bit of a surprise that Hooters is making its Sacramento debut on Challenge Way, at the former Monterey Bay Canners restaurant site. The area franchisee wanted to open the first local Hooters in Natomas. Neighbors there objected, saying a company best known for waitresses in tight T-shirts was inappropriate for a residential area. A different site, near Arco Area, was selected. That place is now set to open in mid-October.
Have there been any objections to the second Natomas or Cal Expo locations? None at all, Bukenik says. "Everybody's saying, 'We're glad you're coming to town.' "
source [ 08-31-2005, 06:25 PM: Message edited by: Joseph L. Kleiman ]
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