Film-Tech Cinema Systems
Film-Tech Forum ARCHIVE


  
my profile | my password | search | faq & rules | forum home
  next oldest topic   next newest topic
» Film-Tech Forum ARCHIVE   » Community   » Film-Yak   » “Mission: Impossible III” - The BOMB

   
Author Topic: “Mission: Impossible III” - The BOMB
Phil Hill
I love my cootie bug

Posts: 7595
From: Hollywood, CA USA
Registered: Mar 2000


 - posted 05-02-2006 07:54 PM      Profile for Phil Hill   Email Phil Hill       Edit/Delete Post 
Ya gotta LUV this story from MSNBC

This paper rack will self-destruct in 10 seconds

Bomb squad destroys news box playing ‘Mission: Impossible III’ theme

The Associated Press
Updated: 8:50 p.m. ET April 29, 2006

SANTA CLARITA, Calif. - A newspaper promotion for Tom Cruise’s upcoming “Mission: Impossible III” got off to an explosive start when a county arson squad blew up a news rack, thinking it contained a bomb.

The confusion: the Los Angeles Times rack was fitted with a digital musical device designed to play the “Mission: Impossible” theme song when the door was opened. But in some cases, the red plastic boxes with protruding wires were jarred loose and dropped onto the stack of newspapers inside, alarming customers.

Sheriff’s officials said they rendered the news rack in this suburb 35 miles north of downtown Los Angeles “safe” after being called to the scene Friday by a concerned individual who thought he’d seen a bomb.

Times officials said the devices were placed in 4,500 randomly selected news boxes in Los Angeles and Ventura counties in a venture with Paramount Pictures designed to turn the “everyday news rack experience” into an “extraordinary mission.”

It was just that, at least for the Los Angeles County Sheriff’s Department arson squad, which destroyed the box.

“This was the least intended outcome. We weren’t expecting anything like this,” said John O’Loughlin, the Times’ senior vice president for planning.

The devices are to remain in the boxes until May 7, two days after the film is scheduled to open.

 -

 |  IP: Logged

Bill Gabel
Film God

Posts: 3873
From: Technicolor / Postworks NY, USA
Registered: Jan 2002


 - posted 05-03-2006 08:32 AM      Profile for Bill Gabel   Email Bill Gabel   Send New Private Message       Edit/Delete Post 
That's the way to get headlines! Paramount Pictures Publicity always thinking!! [thumbsup]

I think Police Squad should be called in to see which suit green lighted this stunt. [beer]

 |  IP: Logged

David Stambaugh
Film God

Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002


 - posted 05-03-2006 09:00 AM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
That's funny as hell! [beer]

 |  IP: Logged



All times are Central (GMT -6:00)  
   Close Topic    Move Topic    Delete Topic    next oldest topic   next newest topic
 - Printer-friendly view of this topic
Hop To:



Powered by Infopop Corporation
UBB.classicTM 6.3.1.2

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.

© 1999-2020 Film-Tech Cinema Systems, LLC. All rights reserved.