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Author Topic: What do you offer your cinema customers? Jamie Glossop Expert Film Handler Posts: 100 From: Nottingham Uk Registered: Jan 2004 posted 10-05-2006 05:15 PM                        As all cinemas make money via selling of food, what other offers do you provide your customers to keep money going into your business? For example regular coke and popcorn = £3.60 or add 50p and go large, Buy one get one free etc.  |  IP: Logged Chris Hipp Phenomenal Film Handler Posts: 1462 From: Mesquite, Tx (east of Dallas) Registered: Jul 2003 posted 10-05-2006 05:38 PM                     AMC has their moviewatcher program. Buy X number of tickets and you get something for free. I think they also give a free small popcorn for "moviewatchers" on certain days of the week. It has been about four years since I dealt with any of that so I can't give any more detail.  |  IP: Logged Anslem Rayburn Master Film Handler Posts: 476 From: Yuma, AZ, USA Registered: May 2002 posted 10-05-2006 09:03 PM                     Moviegoer Club Every 3 tickets purchased gets a free medium popcorn  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 10-05-2006 09:54 PM                        We have a Student Discount Card. (We call them "Roxy cards.") Kids 12 - 18 can get a card (free) which entitles them to a 75¢ discount on each movie. The card is stamped each time they come, and after they have 10 stamps they get a free admission and a fresh card. In concession, we have the Big Combo (Large drink/Large popcorn), the Couple Combo (Jumbo popcorn/2 large drinks) and a Kids Tray combo (popcorn, small drink and candy in a tray). All very popular. We're currently trying out the "Kernel Season's Popcorn Flavoring." Got some samples at the convention. No decision yet on whether to keep offering it or not.  |  IP: Logged Mike Olpin Chop Chop! Posts: 1852 From: Dallas, TX Registered: Jan 2002 posted 10-05-2006 10:58 PM                     I will mention that, as a customer, Kernal Seasons makes a big difference to me. I will buy popcorn at theatres that offer it, and I usually get nachos at theatres that don't.  |  IP: Logged Michael Brown Phenomenal Film Handler Posts: 1522 From: Bradford, England Registered: May 2001 posted 10-05-2006 11:08 PM                     £3.60 for popcorn and a drink. I assume you're an independent cinema with prices that low.  |  IP: Logged Anslem Rayburn Master Film Handler Posts: 476 From: Yuma, AZ, USA Registered: May 2002 posted 10-05-2006 11:28 PM                     We also offer a small combo w/candy, a large combo, and a 'dinner' combo (hot dog, nachos, soda). We have Kernel Seasonings, and have a full coffee house in our lobby.  |  IP: Logged Jamie Glossop Expert Film Handler Posts: 100 From: Nottingham Uk Registered: Jan 2004 posted 10-06-2006 01:54 AM                        That was an example price. I currently work at a multiplex cinema which soon im to own my own cinemas which im looking forward too  |  IP: Logged Edwin Sheldon Film Handler Posts: 95 From: Mobile, AL, USA Registered: Sep 2006 posted 10-06-2006 03:09 AM                     We have a Five Buck Club, wherein members who present their membership card can see most any movie that has been in theatres at least two weeks for a flat $5 price. Since the cards are free and you can get one for each member of your family, people can save plenty of money if they don't feel the need to see every blockbuster as soon as it's in theatres.  |  IP: Logged Charles Greenlee Jedi Master Film Handler Posts: 801 From: Savannah, Ga, U.S. Registered: Jun 2006 posted 10-06-2006 08:07 PM                        quote: Chris Hipp AMC has their moviewatcher program. Buy X number of tickets and you get something for free. I think they also give a free small popcorn for "moviewatchers" on certain days of the week. It has been about four years since I dealt with any of that so I can't give any more detail. Sounds simliar to our Regal Crown Club card. Same basic idea. BTW, Tues. is our free small popcorn day. Yours? quote: £3.60 for popcorn and a drink x about 1.72 = $6.19. A bit cheap, but could very well be an independan't price. Especially if it's a small drink small popcorn. Is £1=$1.72 about right, or is it more like $1.78 now? That'd make it $6.41 then.  |  IP: Logged Daniel Wright Expert Film Handler Posts: 163 From: Okmulgee, Ok , USA Registered: Oct 2003 posted 10-06-2006 08:19 PM                     I always thought the free popcorn was a really smart deal. For one the popcorn is really salty. That means a thirsty customer who is also feeling rich because they just got something for free. I wonder just how much it actually boosts the other concession sales.  |  IP: Logged Donna Siegwart Film Handler Posts: 63 From: Houston, TX Registered: Jun 2005 posted 10-06-2006 08:45 PM                        If you go to www.moviewatcher.com , there is more info about amc's card. It's a good deal, every ticket you buy you get 2 points, every so many points you get either free popcorn, free drink, $1.00 candies, or a combination of things, sometimes you can get a free ticket, popcorn and drink deal all in one. In NJ every wednesday you get a free popcorn no matter what if you have a moviewatcher card. I personally tell all of our guests to do it. They seem to complain less if they get the card  |  IP: Logged Bill Enos Film God Posts: 2081 From: Richmond, Virginia, USA Registered: Apr 2000 posted 10-06-2006 09:22 PM                     Being the only subrun in the area we have the lowest admission price, also the lowest concession prices, and half price refills.  |  IP: Logged David Stambaugh Film God Posts: 4021 From: Eugene, Oregon Registered: Jan 2002 posted 10-06-2006 10:01 PM                        I like Regal's system of awarding points based on how much you spend. It's 1 box office dollar = 1 point (rounded), so if you attend full-price shows (which I rarely do) you earn more points and reach the reward levels more quickly. They award concessions points too but I don't think it's the same formula as for tickets. Every time I go there I'm surprised at how many people don't take advantage. It's free stuff, costs you nothing to join, yet most people can't be bothered. On the downside, they no longer have yeast for the popcorn. Bastards!  |  IP: Logged Mark Lensenmayer Phenomenal Film Handler Posts: 1605 From: Upper Arlington, OH Registered: Sep 1999 posted 10-07-2006 12:57 PM                     David, the reason I wouldn't take advantage of this is that I already have a wallet full of cards for various places now. I have 2 grocery cards, and you don't get the sale prices unless you have the card. I have some for clothing stores, the Discovery store, ice cream shops, Best Buy, etc. The best incentive plans I have are directly tied to credit/debit cards. Spend the money and they add on the points. Just from doing my daily business, I just got $75 to Ruth's Chris for my wife's birthday. I appreciate the offer of the discounts and specials, but I can't fit too many more in my wallet! If there was one theatre I went to regularly, I'd consider it, but I go to a number of different locations depending on circumstances.  |  IP: Logged

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