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Author
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Topic: Coming Soon to a PC near you
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Leo Enticknap
Film God
![](http://www.film-tech.com/ubbmembers/534a.jpg)
Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000
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posted 11-24-2006 03:04 AM
Retail sale of video content online was always going to happen when the Internet grew to the point of supporting the bandwidth to allow it to happen. This was the case with audio, and it's now starting to happen with video. In fact, I can see the studios and big corporate rights owners wanting online, streamed delivery wrapped up in all sorts of DRM technology to eventually replace offline media sales altogether. It's potentially a lot easier for them to keep control over their IP assets in this scenario. HD consumer video is going to keep the online wolf from the door for a while - the net is a very long way from being able to support hi def streaming in real time to consumers. But once we've bought a physical media and placed it on our shelves, the vendor has effectively lost control of it. We can play it as many times as we like, in as many places as we like, and also do illegal things with it (e.g. copy it or play it to a paying audience) which the rights owner is, in most cases, powerless to stop. But replace that with a model in which, instead of paying £6.99 for a DVD - which places the content under your control - you pay 50p every time you want to watch that film; say, for a one-week licence to watch it in streamed form, and are never able to save the content offline...
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