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This topic comprises 4 pages: 1 2 3 4
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Topic: DVD sales going south?
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-24-2007 08:52 PM
I'm not surprised to see such a report.
A sales decline of 5% versus a rental decline of 1% is a pretty telling figure.
Like Mark, I think the main problem hurting DVD sales is a general lack of quality movie releases. Simple as that. Sure, there's always been sequels, remakes, TV-series send-ups and other derivative content but never to the degree we're seeing from major studios today. The 1990s seems almost like a "golden age" of film-making by comparison.
So much media consolidation has happened that only around 5 companies control much of what gets delivered to movie theaters, home video, TV, music and radio. Big corporations despise change. They would prefer to sell the same old shit than do anything innovative (or risky). It's impossible to truly control the trends in any creative industry like movies and music. Deliberately stifling the natural cycle of change in those businesses makes about as much sense as irrigating crops with salt water.
Not nearly as many new movies are worth buying on DVD today as compared to just a few years ago. So many of these re-treads are simply met with the reaction, "maybe I'll rent it or wait for it on cable."
The fact the DVD market has matured to saturation just compounds the problem. Most people who have been collecting DVDs for more than a couple years or so likely have their entertainment racks filled with their favorite movies on DVD. That's how mine has been for about the last three years. My DVD buying habits really started trailing off about 3 years ago. I don't think I've bought more than 4 or 5 DVDs over the past year.
Studios have also been abusing the hell out of customers with numerous re-releases of DVDs. There's lots of catalog titles that have been released twice or more on DVD. The double-dipping ends up hurting the studios because the customers get wise to it and feel there is no urgency to buy a particular title now. Just wait until it gets double dipped again!
On the subject of people ripping DVDs to their hard drives and making illegal copies, I don't think Hollywood is losing very much to that. First, I think many of the people dubbing DVDs haven't been buying many of them in the first place. More important, the process of copying a copy-protected DVD is way too complicated and time consuming for the overwhelming majority of the general public. We're talking about the same general public where the majority couldn't figure out how to program a VCR. Downloading the movies is equally complicated and often a very treacherous practice. Many PCs are hosed with all sorts of computers viruses when exposed to many file sharing networks.
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Mike Williams
Master Film Handler
Posts: 255
From: Knoxville, TN
Registered: Feb 2002
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posted 04-25-2007 07:48 AM
I'm not sure how much of the 1% this accounts for or not - but on demand technology that is available from most cable providers has certainly slowed my purchases of DVD.
Sure, the selection is relatively limited now, but it is much better than it was a year ago and will most likely keep increasing.
If I am not leaving my house to rent most of my movies, I am less likely to buy a DVD.
For example, if I am at the store and there is a new movie on sale that I want to see, I have the option of Buying it, renting it at Blockbuster or watching it on demand. In most cases, I can even watch it in HD on Demand. If I really like the movie and still feel compelled to buy it, THEN I consider getting the DVD.
This may not be the same for everybody, but on demand has definitely changed my purchasing habits.
Unfortunately, it has also changed the way I go to the movies. Even when I worked for a theater chain and could go for free, in most cases I didn't since I could watch it at home 2-3 months later.
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