my profile | my password | search | faq & rules | forum home

» Film-Tech Forum ARCHIVE   » Community   » Film-Yak   » What column-width does your local paper use?

Author Topic: What column-width does your local paper use? Anslem Rayburn Master Film Handler Posts: 476 From: Yuma, AZ, USA Registered: May 2002 posted 05-12-2008 11:15 PM                     For those running ads, what column-width is your local newspaper using? Ours seems to keep shrinking, and I was curious how it stacked up to other areas. June of 2006, one column was 2" wide. August of 2007, one column was reduced to 1.775" Starting tomorrow, one colum is being reduced again to 1.556"  |  IP: Logged Louis Bornwasser Film God Posts: 4441 From: prospect ky usa Registered: Mar 2005 posted 05-13-2008 09:24 AM                        Do they reduce the price accordingly? Louis  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 05-13-2008 01:39 PM                     Newspaper ad sizes keep getting smaller and the prices keep getting bigger. Pretty contradictory, especially when the circulation numbers are also getting smaller. It's sort of like a TV station raising its ad rates after a ratings drop.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 05-13-2008 02:36 PM                        Our local paper has used a 1.75" column for years. It used to be 1.9" I think, but the pages got narrower (and shorter too, if I remember right). The paper now is about 75% the size it was 30 years ago, but the type is a lot bigger!  |  IP: Logged James Westbrook Phenomenal Film Handler Posts: 1133 From: Lubbock, Texas, Usa Registered: Mar 2006 posted 05-13-2008 03:00 PM                     The spin is that narrow pages mean less newsprint being used meaning fewer trees coming down...  |  IP: Logged Anslem Rayburn Master Film Handler Posts: 476 From: Yuma, AZ, USA Registered: May 2002 posted 05-13-2008 09:43 PM                     I believe prices have gone up, but am not sure. The columns get smaller, so less paper (and ink) is used, saving the newspaper money, but they do not pass those savings on. We run a large ad everyday of the week, and some extra ads occasionally throughout the year, and don't even get a complimentary subscription. We have to go buy the paper every day to make sure the ad was printed properly!  |  IP: Logged Kenneth Wuepper Phenomenal Film Handler Posts: 1026 From: Saginaw, MI, USA Registered: Feb 2002 posted 05-14-2008 06:23 AM                     Anslem quote: We have to go buy the paper every day to make sure the ad was printed properly! Our local paper supplies "tear sheets" of each day's ads with their billing. It is valuable for us to have them when they put our ad in the church page and not with the other theatres on Saturday. Perhaps you could ask the paper for tear sheets of your ads. They might just give you a free copy of the paper since it would be way cheaper for them. KEN  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 05-14-2008 07:54 PM                        I can see them not giving you a comp subscription, but you should get tear sheets at least! Or failing that, a proof of your ad. But I never heard of a paper that doesn't supply tear sheets on request.  |  IP: Logged Tim Reed Better Projection Pays Posts: 5246 From: Northampton, PA Registered: Sep 1999 posted 05-23-2008 07:42 PM                       On my recent vacation back home, I noticed our hometown newspaper had also gotten narrower, with correspondingly smaller columns. I wouldn't say it's quite tabloid size yet, but it's getting close. Also noticed the neighboring city's paper got narrower, too. Must be an industry trend.  |  IP: Logged

All times are Central (GMT -6:00)

Printer-friendly view of this topic

Hop To: Select a Forum: Category: Operations -------------------- Digital Cinema Forum Film Handlers' Forum Large Format Forum Ground Level Feature Info, Trailer Attachments & REAL Credit Offsets Category: Community -------------------- Film-Yak Film Handlers' Movie Reviews The Afterlife Bob Maar's Joke-A-Thon Category: Classified -------------------- Equipment and Supplies Wanted/For Sale Help Wanted/Seeking Employment Category: System -------------------- Software Beta Testing Forum

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.