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Author Topic: Movie money from DVD purchase
Claude S. Ayakawa
Film God

Posts: 2738
From: Waipahu, Hawaii, USA
Registered: Aug 2002


 - posted 08-27-2008 05:30 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
There was a time until recently, I could take a coupon I got from a DVD promotion to a theatre box office to exchange for a free ticket. This was not so with the free ticket promotion to see the current Mummy movie. In order to get the coupon, I had to go online to a designated website to print it. This was fine but the site no longer existed and after doing some web search, I found an alternate site I could go to print it . When I got to the site, i practically had to beg with the stupid survey I had to complete in order to get the coupon. I reluctantly did and was finally able to print it. Best Buy had a free movie promotion this week where one could get free movie money to see one of two movies that is coming out soon. Once again, it requires going on line to print the coupon. I think I will pass this time. [Mad]

Do you suppose this will be a new policy from now on to get free "Movie Money" after buying a DVD that promotes it?

-Claude

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James Westbrook
Phenomenal Film Handler

Posts: 1133
From: Lubbock, Texas, Usa
Registered: Mar 2006


 - posted 08-27-2008 07:01 PM      Profile for James Westbrook   Email James Westbrook   Send New Private Message       Edit/Delete Post 
I don't know, but this explains why I haven't seen as much Hollywood Movie Money lately.
More of what I am seeing now goes through the credit card system for redemption. Some of it looks like at-home printouts, while some appear to have come through the mail to the customers.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 08-28-2008 09:25 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Another thought - maybe people were trying to use the in-package tickets after the expiration date. With online print, the system can refuse to print the ticket if you happen to buy the DVD after the thing expires.

Most likely though, it's a move to save money. Why use your own ink and paper when you can make the customer use theirs? Not to mention save on the expense of stuffing a coupon into a couple million DVD packages.

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Bill Enos
Film God

Posts: 2081
From: Richmond, Virginia, USA
Registered: Apr 2000


 - posted 08-28-2008 10:31 AM      Profile for Bill Enos   Email Bill Enos   Send New Private Message       Edit/Delete Post 
They know that the more inconvenient it is to use coupons, etc. the less likely the are to be redeemed.

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Claude S. Ayakawa
Film God

Posts: 2738
From: Waipahu, Hawaii, USA
Registered: Aug 2002


 - posted 08-28-2008 02:43 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
Bill, I am inclined to agree with you about people not bothering to go to the trouble of printing a movie money coupon by going on line and use their own paper and expensive color ink to do it.

Mike, the printing material for the free movie money that was in the case of the original 1932 Mummy Deluxe DVD with Boris Karloff took just as much effort and expense as it would have to include an actual coupon I could redeem at a theatre.

I actually think it is a clever way of getting our email address so they could collect them and sell to online vendors who use them to send out unwanted spam emails.

-Claude

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 08-28-2008 03:22 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
I'm not sure exactly what the advantage of the new CC vouchers is, but it limits theatres that don't take CCs. When we receive a CC voucher we have to record the number and send it to the company and they issue a check. We do this as a periodic batch, rather than for each voucher.

The thing that really concerns me is the possibility for someone to make duplicates. While they do enter their name and all that, we wouldn't know it's a duplicate until it's rejected by HMM - at least not unless we keep a log at the box office and check each voucher.

As a side note, I hope Safeway does another promotion soon. We see a spike in business each time they do a promotion and it seems to be bringing in people who are not regular moviegoers.

By the way, if there are any others who have to fax in the CC vouchers, I have created a PDF form that allows you to type in all the information, rather than having to hand write. Let me know and I'll send you the file.

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