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Author
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Topic: 30 years in the movie biz
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 03-14-2009 05:38 PM
Today, March 14, marks my 30th anniversary as a theatre owner.
On this day in 1979, my brother-in-law Tom and I bought the Roxy. Our first movie as owners was a four-wall promo called "Rivals" which I have absolutely no memory of, but the next week we played the Clint Eastwood smash hit "Every Which Way But Loose" and were thoroughly convinced we were going to get rich. Of course reality set in soon after.
The biggest changes we made included booking more aggressively; we went from playing movies 8 to 12 months or more after release, to playing them within 8 weeks or less. We also changed the concession stand, adding more drink sizes. We also added ICE, which amazingly was not offered until we took over. Business was good enough that we were able to automate the booth in 1980, remodel the lobby in 1981 and put in new seats in '82, and a lot of other projects since.
Our original plan was to fix up the theatre and sell it for a profit. The first part of the plan took effect, but the second part never did...I'm part of the furniture now! Tom sold me his half of the business in 1992 and things continue to go well. So we plan to be around in the digital age...I can't imagine retiring from the business, although my wife might have other ideas!
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