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This topic comprises 2 pages: 1 2
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Author
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Topic: Watch out -- here comes 3D SOUND!
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 09-15-2011 07:13 AM
Thought you had enough 3D? From the SMPTE announcement for the upcoming conference in Hollwood:
quote: 3D Audio: A New Dimension in Cinema Sound Digital projection in cinema theatres has spurred a revival in 3D movies. Yet in two decades, there have been no significant innovations to make the aural experience as lifelike and immersive as 3D imagery. This presentation will detail a state-of-the-art audio solution that integrates the full 3D experience into existing technology and standards, can be placed within existing distribution architectures, and is compatible with all forms of multimedia.
Tom Bert & Brian Claypool (Barco, Belgium)
So, how can you have a "solution" without a problem? I don't know, have these guys at Barco been asleep under a rock for the last two decades? No improvement in the "aural experience"? They want to get more "immersive" than 7.1? Not to mention that the current system is capable of overhead and under the seats channels without doing anything except adding hardware.
Even with two channels, phase manipulation has been around for more than half a century and able to play around with "spreading" sound and "spacializing" sound artificially -- no doubt with 7 plus channels, doing that trickery can create some wild effects, but to what end? Sounds like that same "space-alizer" knob that you used to find on the cheap boom boxes, only now times 7 and with the 3D moniker slapped on it.
And as Bobby has said many times, if there is a problem, it isn't that audio can't be made to sound spectacular with the systems we have in place already, but that theatres are not attentive to it, don't maintain it and bottom line, don't seem to give a rats ass about it.
So will they add a 3D surcharge to this new 3D immersive sensation? Will there be studies to see if 3D sound is dangerous to the ears? Will the public soon tire of the 3D sound fad?
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 09-15-2011 10:14 AM
Yeah, the situation is pretty damned annoying. "3D Sound" seems like another excuse from bean counters to "grow revenue." In short, it sounds like a scheme to charge customers a premium for what movie studios and movie theaters should be delivering with the standard ticket price.
Production wise, 5.1 with dialog locked in the center is the typical standard. Studios seem to have very little desire to expand upon that. 7.1 is being used more on Blu-ray than it is in movie theaters just like what happened on DVD with DD 5.1 EX and DTS-ES 6.1. Something like a 10.2 mix would require a considerably greater amount of time and effort during post production. The global media parent company bean counters certainly couldn't like that since it would risk diluting those profit margins. Not to mention that such an elaborate mix would only be playable in a good movie theater. With the movie playing in theaters for only a month, why bother with all that extra effort? Mix it mind for home video and be done with it.
To give the dead horse another whack, digital 2D/3D projection is the primary selling point for theaters now. Even things like stadium seating may have a higher priority than sound system maintenance. Upgrades to the sound system? Nah. Not unless we can tack another $2 or $3 onto the ticket price!
With production/distribution and exhibition running as separate entities the perfect chicken vs. egg situation exists for keeping sound stuck where it is. Theater operators see no need to do any sound system upgrades because the distributors aren't providing any product to make it necessary. The distributors can say there's no need to mix anything in greater than 5.1 because few theaters can handle it.
Of course that chicken vs. egg problem can be easily solved with a few phone calls between studio and exhibition bosses. Such efforts had to be made with movie releases like Star Wars, Apocalypse Now, Star Trek IV: The Voyage Home, Robocop, Dick Tracy, etc. where new formats or significant changes to existing formats were being introduced.
Now, if any big changes will be made to movie audio it might only happen at a premium price.
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