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This topic comprises 7 pages: 1 2 3 4 5 6 7
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Author
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Topic: what is wrong with the radio industry?
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Scott Norwood
Film God
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 06-28-2012 06:10 PM
Weird topic, I know, but some people here have worked in the radio and TV business and maybe they can explain what is happening now.
In the Boston market, the following changes have been made in the last few years:
- successful classical station (WCRB-FM) and country station (????-FM) swap frequencies...naturally, the country station now has the better signal (I have no idea who listens to country in this market)
- NPR music station (WGBH-FM) turns into NPR news station, despite the fact that we already have an NPR news station (WBUR-FM) with a better signal
- modern rock station (WBCN-FM) signs off to make space for FM sports talk station (WBZ-FM)
- the other sports talk station (WEEI-AM) buys an adult hits station (WMKK-FM) in order to broadcast the same programming on both AM and FM
- independent alt-rock station with crappy signal (WFNX-FM) sold to Clear Channel to be changed to a Format To Be Named Later (tm) (Spanish-language talk is one rumor)
- just today, a successful oldies station (WODS-FM) switched to an automated-sounding top-40 format, despite the fact that we already have a successful CC-owned top-40 station (WXKS-FM) (and despite the fact that pretty much all top-40 music now sucks...and despite the fact that kids don't really listen to the radio anymore, as far as I can tell)
These are all major stations with at least decent signals that cover the metro area, not dinky-doo AM daytime-only stations or anything like that.
What are these people thinking when they make what appear to be boneheaded format changes to successful stations (the FM sports talk thing has actually been a success...I believe that the jury is still out on the other moves). Does any market really need two stations with substantially the same programming (as is the case with the AM/FM sports talk and the two NPR news stations)? Is anyone else seeing major changes in his local radio market, or is this just an isolated thing?
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Dave Macaulay
Film God
Posts: 2321
From: Toronto, Canada
Registered: Apr 2001
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posted 06-28-2012 08:50 PM
I think it's just the death of radio. I do wonder what a successful classical station really looks like on the balance sheet. I have friends in media, and the market has really collapsed in this depression --- I mean recession. Advertisers have thin wallets, and stations have had to drop rates a lot just to get any revenue. So any station with live on-air staff is in trouble. Satellite radio is taking over the car business, people will tune in their local terrestrial station to get local news and weather but otherwise stick to the satellite stuff: I do, and anyone I know with it does the same - and just about every new car sold has Sirius/XM built in. The media conglomerate stations run on an automated system with nobody home. There's no staff to pay, the only cost is the transmitter and license and a bit of overhead. Ad sales may still have local agents but production is all centralized. I travel, and I hear the same CC announcer for the car dealer in every town when I roam the terrestrial dial. But I don't do that much any more - the musical pap, sports idiocy, country whining, and religious nonsense is the same everywhere. Grateful Dead 24/7 is good for me. And book radio. Plus, the 24/7 Pink Floyd channel started up yesterday.
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Scott Norwood
Film God
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 06-29-2012 09:15 PM
So everyone here who has satellite radio is happy with it? I have considered the concept before and have had rental cars with the radios installed. I thought that the basic idea was good, but I have a hard time convincing myself to pay for radio. There also seem to be many stations that I would have no interest in ever listening to (not really a problem...just an observation).
Remind me: does one need separate subscriptions for home listening and car listening, or does one subscription cover multiple receivers? What is the current monthly fee?
In the car, about 2/3 of my listening is news. About 1/3 is music. In most markets (including mine) there are several good news stations on both AM and FM, so that is not really a problem. It's the music situation that is becoming depressing. At home, I would listen to more music, but the programming would have to be better than what is presently available on the FM dial (for example, I would love a classical station with good reception and a library of more than a few dozen recordings). I have little or no interest in talk. (Actually, talk can be interesting when travelling, and the sell-your-stuff programs are often unintentionally hilarious, but I would not want to listen to this stuff on a regular basis.) For the most part, my only interest in sports is baseball, and the existing broadcast stations (WEEI-AM, primarily) fill that need.
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