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Author Topic: 20 year slogan Frank Cox Film God Posts: 2234 From: Melville Saskatchewan Canada Registered: Apr 2011 posted 06-20-2013 11:11 AM                        It's getting close to 20 years since I set up my theatre, and I was just now thinking that it might be nice to add a slogan of some kind to my website when the time comes that states that fact. "Entertaining Melville for 20 years" is the first thing that comes to mind, but I'm thinking that it sounds too exclusive since people come from places other than Melville to watch movies here. Do any of you lot have any brilliant ideas or slogans that I could swipe?  |  IP: Logged Mitchell Dvoskin Phenomenal Film Handler Posts: 1869 From: West Milford, NJ, USA Registered: Jan 2001 posted 06-20-2013 11:36 AM                     The Showplace Of Saskatchewan Since 1993 ***** Saying "20 years" in the verbage would only be valid for this year. Saying "Since 1993", the slogan can be used for years to come.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 06-20-2013 01:00 PM                     I think some kind of "20th Anniversary" button or plaque thingie would work well. 5 years from now you can do a "Silver Anniversary" celebration.  |  IP: Logged Manny Knowles "What are these things and WHY are they BLUE???" Posts: 4247 From: Bloomington, IN, USA Registered: Feb 2002 posted 06-20-2013 01:18 PM                     "Celebrating 20 Years of Great Entertainment"  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 06-20-2013 01:35 PM                        "Now celebrating our vigintennial anniversary!"  |  IP: Logged Pravin Ratnam Jedi Master Film Handler Posts: 844 From: Atlanta, GA,USA Registered: Sep 2002 posted 06-24-2013 06:34 AM                     "we are as old as Justin Beiber but provide better entertainment"  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 06-24-2013 10:25 PM                        Although Pravins suggestion above is my favorite so far, here is a thought. My wife is in marketing, and she told me something I found out to be quite true: The only people who care about an anniversary are the owners. So with that in mind, I think you should go with something simple. Our slogan here is "Great movies since 1930" which I like because it never goes out of date. Here's another idea: Come up with a cool looking "(name of theater): Celebrating 20 years in business!" graphic, use the "DVD-o-matic" program to turn it into a 10 second DCP and place it ahead of all your movies. That'd impress people as much as anything else you could do and it would be free.  |  IP: Logged Frank Angel Film God Posts: 5305 From: Brooklyn NY USA Registered: Dec 1999 posted 06-27-2013 10:24 AM                        Mike, your wife is absolutely correct. As hard as it is for owners, executives and generally the staff of a place to accept, it doesn't impress anyone that you have been able to hit a 10 year, 20 year, or 50 year mark; it's really only what you are providing for them now that is of interest to them. Generally speaking, noting how many years you have been established and providing a quality product is valuable marketable information, an anniversary number in and of itself is pretty useless as a marketing tool unless you couple the anniversary "event" with something special that you will offer to make it memorable to the customer...giving them something extra (ticket or concession item prices rolled back to what they were in 1993, for example), for the number in and of itself, no one cares except, as your wife points out, the theatre owner and the theatre personnel (sometimes not even them!)  |  IP: Logged Jim Cassedy Phenomenal Film Handler Posts: 1661 From: San Francisco, CA Registered: Dec 2006 posted 06-27-2013 10:33 AM                     If you've got a couple of decent old photos from your theatre's early days, you might want to put together a 10-20sec montage, with whatever slogan you decide to use and then use DVD-0-MATIC (as someone else suggested) to create a DCP you could run before your program. Almost all the places I'm associated with are between 80-100 years old. Although one of them still holds a (well attended & popular) party every year on the anniversary of their opening, I think they gave up on trying to come up with cute slogans over 70years ago. (and congratulations & best wishes on your 20yr business anniversary!)  |  IP: Logged

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