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Author Topic: Is Your Location Ready For The Deaf and Blind?
Mitchell Dvoskin
Phenomenal Film Handler

Posts: 1869
From: West Milford, NJ, USA
Registered: Jan 2001


 - posted 09-17-2013 04:11 PM      Profile for Mitchell Dvoskin   Email Mitchell Dvoskin   Send New Private Message       Edit/Delete Post 
Fox News

quote: Fox News
Movie-house owners -- as well as disability advocates -- are anxiously awaiting the release of an Obama administration proposal that would require theaters to install expensive technology so deaf and blind patrons can enjoy their films.

The proposal started within the Justice Department’s civil rights division in 2010 and now appears to be getting a White House review, with the final proposal expected to be made public in the coming weeks. The new policy would call for closed-captioning and audio narration technology to be installed, in a change supporters argue will give Americans with disabilities the same quality of experience as other movie-goers.

However, theater owners -- particularly those with small, independent houses -- say they cannot afford the technology shift which starts with converting to digital cinema.

The cost of that is about $70,000 per screen, though most theaters have already gone digital. Theaters then would have to purchase the headsets that narrate films for the blind and glasses that provide the closed-captioning for the deaf, at an additional cost.

“It is expense after expense, mandate after mandate,” said Joanne Howe, the owner of the Clayton Theatre, a movie house in the tiny southern Delaware town of Dagsboro. “The cost is a small fortune for a small theater like us.”

Howe told FoxNews.com that she had been showing films on the Clayton’s original projector from 1949 and had to ask for community donations and hold fundraisers to help pay for the digital upgrade – needed in part because Hollywood now distributes video, not film.

An industry expert says roughly 90 percent of U.S. movie houses already have the digital technology and 55 percent have the narration and closed-captioning devices.

The original Justice Department proposal to revise the 1990 Americans with Disabilities Act, which prohibits discrimination on the basis of disability, called for the changes to be made to roughly half the country’s estimated 40,000 movie screens.

However, it remains unclear what sparked renewed interest in the proposal, which has been before the Justice Department for almost three years.

The White House did not respond to questions about the disposition of the proposal, which leaves unclear exactly when it will be made public or how many theaters must make the changes.

But sources point to a recent administration notice -- involving the department and the White House Office of Budget and Management --about a “Notice of Proposed Rulemaking” in October that appears to have alarmed movie theater owners.

The Justice Department didn’t comment on the proposal but provided a link to the public notice.

Another possibility is that the proposal gained attention following Capitol Hill testimony in May from Justice Department lawyer Eve Hill.

“Movies are part of our shared cultural experience,” she told the Senate Committee on Health, Education, Labor and Pensions. “When individuals with sensory disabilities have the opportunity to attend movies that they can actually understand through the use of captions or audio description, they are exposed to new ideas and gain knowledge that contributes to their social development.”

Eric Bridges, a spokesman for the National Association of the Blind, declined to comment in detail until the report is made public but said the group in general “wants as much video description [of movies] as we can get.”

He also said the group has asked for similar accommodations for TV and live events including theater.

The National Association of Theatre Owners also has declined to comment until it reviews the final proposal.

Howe and husband Ed’s fundraising effort included “Clayton Classic” nights that started in January with “Casablanca,” and raising money from a book on the history of the theater. The theater originally opened with “One Touch of Venus,” starring Ava Gardner, and is named after former Secretary of State and Delaware Sen. John M. Clayton.

“It would be a shame” if the theater couldn’t meet the added costs, Joanne Howe said. “We’ve worked so hard.”

I don't know, it seems to me that we went from not discriminating against the disabled, which is a good thing, to catering to every disability.

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Frank Cox
Film God

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From: Melville Saskatchewan Canada
Registered: Apr 2011


 - posted 09-17-2013 04:48 PM      Profile for Frank Cox   Author's Homepage   Email Frank Cox   Send New Private Message       Edit/Delete Post 
A few years ago I got a phone call asking if I would start accepting the Access2 Entertainment Card, which apparently provides free admission to anyone who accompanies a disabled person to the movie. This is simply a "gift", since the theatre receives no compensation from anyone for providing the free admission.

I declined the opportunity to sign up for this program.

Since then I had one woman who has a disabled daughter ask me if I accept the "access card". When I told her that I don't, she said "that's too bad since it's a really good deal." Yeah, I guess it is....

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Justin Hamaker
Film God

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From: Lakeport, CA USA
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 - posted 09-17-2013 04:56 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
If the technology exists to make accommodations, I think it's good business to offer them. This creates a good opportunity for theatres to update old ALD systems with newer technology.

That being said, I do think it's an awfully large expense to mandate for a system which gets virtually zero use. Since we installed the CC and narration system about three months ago, the closed captioning has been used twice, maybe three times. The narration system is being used more frequently by one customer. But that one customer was already a regular, and doesn't appear to come to the movies any more often than before.

While we have not made a major announcement about the accessibility system, we have updated our web site so the information is displayed prominently for every movie - including whether CC and/or narration is available on the specific movie.

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Mark Hajducki
Jedi Master Film Handler

Posts: 500
From: Edinburgh, UK
Registered: May 2003


 - posted 09-17-2013 05:42 PM      Profile for Mark Hajducki   Email Mark Hajducki   Send New Private Message       Edit/Delete Post 
A 12 screen multiplex I worked in had one screen equipped with the DTS audio-description and subtitle system. Only 2 shows per week were subtitled with the rest audio-described (assuming titles with available disks were scheduled in that screen).

quote: Frank Cox
provides free admission to anyone who accompanies a disabled person to the movie. This is simply a "gift", since the theatre receives no compensation from anyone for providing the free admission.
The majority of UK cinemas accept the Cinema Exhibitors Association card which allows a carer to accompany a disabled person.

When applying it is necessary to provide proof of either of the following
quote:
a) Be in receipt of Disability Living Allowance, Attendance Allowance, Personal Independence Payment, or Armed Forces Independence Payment.
b) Be a registered blind person.

The main reason for accepting the cards is to comply with the Equalities Act (which replaced the Disability Discrimination Act). Providing carers with comp tickets is a lot cheaper than providing qualified care staff (with the associated nightmare of liability if the care is not appropriate)

I have seen a number of local cinemas (built in the last decade and a half) which have appalling wheelchair spaces (substantially lower than the bottom and only a few meters from the screen).

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Frank Cox
Film God

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From: Melville Saskatchewan Canada
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 - posted 09-17-2013 05:57 PM      Profile for Frank Cox   Author's Homepage   Email Frank Cox   Send New Private Message       Edit/Delete Post 
I really fail to understand the reasoning here. In the interest of fairness, should we also provide free admissions to parents accompanying children under the age of 12 (10? 6?) since they are also in need of care and/or supervision while at the movie?

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Cassandra Palko
Film Handler

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From: Menomonee Falls, WI USA
Registered: Jul 2009


 - posted 09-18-2013 12:28 AM      Profile for Cassandra Palko   Author's Homepage   Email Cassandra Palko   Send New Private Message       Edit/Delete Post 
You mean parents don't just drop their 6 year old off at your theatre and leave? I've waited after hours for a parent to pick up their kids, it's not fun.

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Frank Cox
Film God

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From: Melville Saskatchewan Canada
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 - posted 09-18-2013 12:39 AM      Profile for Frank Cox   Author's Homepage   Email Frank Cox   Send New Private Message       Edit/Delete Post 
That usually isn't much of a problem; parents who just want to punt the kids out and go generally ask me what time the show is over and are here to pick the kiddies up again more-or-less on time.

The worst one that I ever had was a group of about six adults a few years back. They sat in the auditorium talking to each other after the show was over for over an hour. I tried turning the lights up, then turning the lights off a few minutes later, and then just going to them and telling them that I wanted to close now. "We'll be going in just a minute." Sure you will, buddy. There wasn't much that I could do after that short of physically throwing them out, so I had to wait until they eventually decided to leave.

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Mike Blakesley
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From: Forsyth, Montana
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 - posted 09-18-2013 01:42 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
How about just saying "Sorry folks, we're closing...time to go!"

I do think the "disabled" stuff is getting out of hand. We have the hearing impaired headset system and its probably been at least ten years since anyone has asked to use it. I attribute that to the fact that we have good sound.

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Justin Hamaker
Film God

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From: Lakeport, CA USA
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 - posted 09-18-2013 03:41 AM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
quote: Frank Cox
There wasn't much that I could do after that short of physically throwing them out, so I had to wait until they eventually decided to leave.
What I've done when I get someone like this is say the auditorium lighting is on an automatic timer to shut down X minutes after the last scheduled show, so I need to clear the building before the lights go out.

At my drive-in I follow the rule that you are free to sit there until the credits are over the the movie is off the screen. At that point you should be packing up or I will shoo you out. If people really feel inclined to just sit and talk, I will tell them they are welcome to sit out in the parking lot as long as they like, but I need to clear the drive-in lot so I can lock up.

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Mitchell Dvoskin
Phenomenal Film Handler

Posts: 1869
From: West Milford, NJ, USA
Registered: Jan 2001


 - posted 09-18-2013 09:13 AM      Profile for Mitchell Dvoskin   Email Mitchell Dvoskin   Send New Private Message       Edit/Delete Post 
Just curious, how do these closed caption systems work? Are they visible on screen to everyone in the auditorium, or is the hearing disabled person given some sort of device so only they can see them?

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Sam D. Chavez
Film God

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From: Martinez, CA USA
Registered: Aug 2003


 - posted 09-18-2013 10:48 AM      Profile for Sam D. Chavez   Author's Homepage     Send New Private Message       Edit/Delete Post 
There are two types commonly used. There is a cup holder mount screen on a flexible wand. It has a display inside. There are glasses that show the text.

There is also rear wall captioning where a mirror like device allows you to see the text scrolling on the back wall.

The data comes from the DCP of course. This is sometimes a problem as not all the trailers have closed captioning info while most if not all DCP's do.

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Mitchell Dvoskin
Phenomenal Film Handler

Posts: 1869
From: West Milford, NJ, USA
Registered: Jan 2001


 - posted 09-18-2013 02:13 PM      Profile for Mitchell Dvoskin   Email Mitchell Dvoskin   Send New Private Message       Edit/Delete Post 
> There is also rear wall captioning where a mirror like device allows you to see the text scrolling on the back wall.

One of the local AMC theatres has the rear wall system. Unfortunately, the LED lights reflect off the screen in dark scenes. The flickering is so annoying that I stopped attending that theatre.

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Mark Hajducki
Jedi Master Film Handler

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From: Edinburgh, UK
Registered: May 2003


 - posted 09-18-2013 03:01 PM      Profile for Mark Hajducki   Email Mark Hajducki   Send New Private Message       Edit/Delete Post 
Do they run the system all the time, or just when a customer requests it?

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Mitchell Dvoskin
Phenomenal Film Handler

Posts: 1869
From: West Milford, NJ, USA
Registered: Jan 2001


 - posted 09-18-2013 03:30 PM      Profile for Mitchell Dvoskin   Email Mitchell Dvoskin   Send New Private Message       Edit/Delete Post 
> Do they run the system all the time, or just when a customer requests it?

Can't say, as I have been avoiding that theatre.

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Lyle Romer
Phenomenal Film Handler

Posts: 1400
From: Davie, FL, USA
Registered: May 2002


 - posted 09-19-2013 06:42 AM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
This whole thing of accommodating the deaf and blind in movie theatres is ridiculous. The ADA was supposed to be to make sure that disabled people had access to public places (and workplaces). Deaf and/or blind people can access a movie theatre (with some assistance if they are blind).

Movies are audio/visual experiences. I feel terrible for somebody that is deaf and/or blind. However, requiring theatres to foot the expense of providing closed captioning equipment and especially the audio description for the blind. Some charity should pay the bill if it is that important.

What about people that are deaf and blind? How do we accomodate their right to see a movie?

Even if it's only a few hundred dollars (I'm sure it's more) to add the equipment to a digital installation it will NEVER pay itself back in added deaf/blind business. If it did, theatres would have installed the DTS systems that did this stuff a long time ago with 35mm film.

It really isn't fair to force losses upon businesses to make these type of special accommodations. What's next? People can't watch movies while undergoing kidney dialysis so theatres will have to install dialysis machines.

Even the requirement that auditoriums over 300 seats have to provide multiple disabled seating locations is ridiculous. Why? As long as there is one location then the tiny percentage of people in wheelchairs that come to theatres have a perfectly acceptable place to access and view movies.

This is the problem with society in general. Well-intentioned ideas get out of control very quickly. It won't be long until restaurants are required to offer menu selections that don't trigger every food allergy known to mankind because people with food allergies shouldn't be excluded from a meal at a restaurant.

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