Film-Tech Forum ARCHIVE: Watch ‘Transformers: Dark of the Moon’ With Autobot Cine-Mask 3D Glasses

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Topic: Watch ‘Transformers: Dark of the Moon’ With Autobot Cine-Mask 3D Glasses

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Forum Watchdog / Soup Nazi

Posts: 215

Registered: Apr 2004

posted 02-21-2011 11:15 PM

Watch ‘Transformers: Dark of the Moon’ With Autobot Cine-Mask 3D Glasses

Source: Slashfilm.com

quote:
Not only is 3D driving movie ticket prices through the roof, it’s driving manufacturers to make very unnecessary products. A few months back we showed you a whole bunch of different TRON: Legacy themed 3D glasses and at this year’s New York Toy Fair, Hasbro announced they’ve partnered with Real-D to create Autobot Cine-Mask 3D glasses so kids can watch Transformers: Dark of the Moon in 3D looking like Bumblebee or Optimus Prime. See high-res photos of each mask after the jump.

Thanks to Forbes (with a heads up from Screen Rant) for alerting us to his hilarious piece of merchandise. Here’s the official description from Hasbro, followed by the high res images.

Approximate retail price: $9.99: Ages: 5 & up; Available: 5/16/2011 – Get ready for TRANSFORMERS role-play masks that are “MORE THAN MEETS THE EYE!” New to the TRANSFORMERS line, fans can gear up and roll out with the TRANSFORMERS CINE-MASK 3D Masks for an all-new, one-of-a-kind experience. Each role-play mask – offered in OPTIMUS PRIME and BUMBLEBEE styling – functions as a “battle mask” to play out the TRANSFORMERS fantasy as one of these AUTOBOT characters. Each mask is also equipped with built in RealD 3D lenses that allow fans to watch any RealD 3D compatible movie! Each mask sold separately.

At only $10, I have a feeling these will actually be a pretty decent seller, even if it’s strictly as a mask. Then it’s up to the parents to tell their kids they’re running around the house with 3D glasses on and bring them to the theater on July 1. We’ve seen a trailer and two commercials (the Super Bowl and Daytona 500) for Transformers: Dark of the Moon and if you watch them thinking about 3D, Bay has certainly composed his images with depth of field as a priority. Now if he can only make story and character a bigger priority, he might be on to something.

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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999

posted 02-22-2011 07:03 AM

Big problem with any 3D glasses, and especially these that are marketed to kids, is that they are NOT sunglasses and they do NOT afford any eye protection from UV rays. Danger here is that people can put on these things (or any RealD 3D glasses) and use them as sunglasses, especially now that RealD has licensed these and others to be manufactured as designer glasses that look identical to standard sunglasses.

I am surprised that they haven't already imprinted warnings on the sides of the RealD 3D glasses that they should not be used as sunglasses.

What makes them doubly dangerous is that the polaroid filter does indeed stop down the light transmission which could make the wearer think they can ware them in bright sunlight, like at the beach. Because the light is stopped down, what that does is cause the eye pupils to dialate, which in turn lets in even more of the damaging UV radiation into the eye. Not good.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 02-22-2011 10:56 AM

People who pick up the 3D glasses immediately put them on. I don't know why this is. They also watch the 2D trailers with the 3D glasses on. I've tried all kinds of tactics to get them to wait until the "Put your 3D glasses on" card comes up to put them on, but nothing works. Oh well, whatever.

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Emma Tomiak
Expert Film Handler

Posts: 238
From: Carrollton, TX, USA
Registered: Aug 2003

posted 02-22-2011 08:48 PM

I foresee many angry parents and upset kids that show up to a Dolby 3D theatre and aren't able to watch the movie while wearing their awesometastic Autobot Cine-Mask 3D glasses.

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