Film-Tech Forum ARCHIVE: 3D doesn't rev 'Cars 2' engine

my profile | my password | search | faq & rules | forum home

»	Film-Tech Forum ARCHIVE » Community » Film-Yak » 3D doesn't rev 'Cars 2' engine

Author

Topic: 3D doesn't rev 'Cars 2' engine

System Notices
Forum Watchdog / Soup Nazi

Posts: 215

Registered: Apr 2004

posted 06-27-2011 11:56 AM

3D doesn't rev 'Cars 2' engine

Source: Variety.com

quote:
If the stellar start for "Cars 2" teaches us anything, it's to never underestimate the power of boys and their toys.
But that's just part of the weekend's B.O. takeaway.

It seems interest for the industry's newest toy -- 3D -- continues to plateau at the multiplexes, driven home by another meh opening 3D perf, with "Cars 2" earning just 40% from screening in the format. That's low even for family pics, which typically collect a smaller 3D percentage compared to fanboy pics.

Last weekend, Warner Bros.' "Green Lantern" tallied 45% of its opening from 3D; Paramount-DreamWorks Animation's "Kung Fu Panda 2" -- the most recent 3D toon to bow prior to "Cars 2" -- debuted with 46% from the format, and that was without Imax. ("Toy Story 3" opened around this time last year with 60% of its domestic bow from 3D.)

For "Cars 2," which opened at 4,115 locations, including 2,508 in 3D, there are several pic-specific points worth making.

First, the toon's 3D presentation received an A CinemaScore rating vs. the pic's overall A- rating (that could be good news for 3D as the film enters holdover mode). Also, "Cars 2" launched at several hundred drive-in theaters, of which only a handful in the U.S. are 3D-equipped, according to Disney.

3D still sees solid perfs overseas, especially in China and Russia. Latter country generated the most overseas biz for "Cars 2" this weekend with $9.3 million -- the biggest Pixar debut ever there. Disney hasn't yet set a date for "Cars 2" in China.

But the summer's most important 3D barometers are now on deck: "Transformers: Dark of the Moon" launches Stateside on Tuesday, followed by "Harry Potter and the Deathly Hallows: Part 2" on July 15.

Unlike "Cars 2," which faced an uphill battle with 3D and family auds, bizzers have pegged "Transformers 3" and "Harry Potter" as potential 3D watersheds, looking to either film for a much-needed 3D jolt among general moviegoers.

Contact Andrew Stewart at andrew.stewart@variety.com

| IP: Logged

James Westbrook
Phenomenal Film Handler

Posts: 1133
From: Lubbock, Texas, Usa
Registered: Mar 2006

posted 06-27-2011 02:22 PM

I didn't realize there were drive-ins showing 3D movies. Where exactly are the drive-ins showing Cars 2 in 3D?

| IP: Logged

Jeremy Spracklen
Film Handler

Posts: 39
From: Arlington, TX, USA
Registered: Jun 99

posted 06-27-2011 05:12 PM

It is a little bit of a drive for you, but check out the Galaxy Drive In:

http://www.galaxydriveintheatre.com/

They are GREAT people and really care about their presentation!

| IP: Logged

James Westbrook
Phenomenal Film Handler

Posts: 1133
From: Lubbock, Texas, Usa
Registered: Mar 2006

posted 06-28-2011 01:39 AM

Thanks, Jeremy. [Smile]

I have been to Ennis. I'll check this drive-in out before too long.

| IP: Logged

Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002

posted 06-28-2011 02:55 PM

The good news is that it doesn't look like 3D is going to cause 2D to go away.

The okay news is that 45% is that roughly half of the patrons want to pay extra to see it in 3D.

Would anyone care to speculate -- What's the low-end percentage of attendance that 3D would have to hit to put it at risk of going away (again)?

| IP: Logged

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 06-28-2011 06:33 PM

With the amount of $ invested in it, I don't think it'll ever totally go away.

I'd like to see each studio limit itself to ONE really good 3-D movie a year. That might work for one year, but as soon as somebody has a blockbuster, then everything will be in 3-D again.

| IP: Logged

Mike Frese
Master Film Handler

Posts: 465
From: Holts Summit, MO
Registered: Jun 2007

posted 06-28-2011 07:29 PM

Probably the company most to lose if 3d goes down the tubes is Real3d. No way do I believe AMC/REG/rest of the big chains are paying them $.50 per ticket. But are they willing to decrease their royalty so the 3d premium is lowered?

| IP: Logged

Ian Parfrey
Phenomenal Film Handler

Posts: 1049
From: Imbil Australia 26 deg 27' 42.66" S 152 deg 42' 23.40" E
Registered: Feb 2009

posted 07-12-2011 04:09 AM

quote:
Also, "Cars 2" launched at several hundred drive-in theaters, of which only a handful in the U.S. are 3D-equipped, according to Disney.

.. which puts a lie to Disney dropping 35mm anytime soon.

| IP: Logged

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 07-13-2011 01:34 AM

Once again, nobody has given a definite date, not even Disney. They've just said "it's going to happen" at some point in the future.

| IP: Logged

Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002

posted 07-13-2011 09:54 AM

quote: Mike Blakesley
I'd like to see each studio limit itself to ONE really good movie a year.

Fixed.

| IP: Logged

All times are Central (GMT -6:00)

Printer-friendly view of this topic

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.