Film-Tech Forum ARCHIVE: 'Spy Kids 4: All the Time in the World' Smells Like Trouble With Aromascope

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Topic: 'Spy Kids 4: All the Time in the World' Smells Like Trouble With Aromascope

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Forum Watchdog / Soup Nazi

Posts: 215

Registered: Apr 2004

posted 06-24-2011 02:21 PM

'Spy Kids 4: All the Time in the World' Smells Like Trouble With Aromascope

Source: hollywoodreporter.com

quote:
If you think the 3D movie trend is getting tired, you’re right. "4D" is here and Dimension Films thinks it smells like a success. The studio announced Friday that Spy Kids: All the Time in the World will be offered in 4D with Aromascope.

"Families are going to love the interactivity of this new addition to the movie-going experience,” director Robert Rodriguez says. “And best of all, you won't have to pay extra for 4D Aromascope, which will be provided to every theater whether it be 2D or 3D.”

Basically, each moviegoer will receive an Aromascope card and there will be eight opportunities to rub the appropriate space on the card and get a whiff of whatever’s happening on screen.

The concept of interacting with a film via scents has been around for a while actually. The 1960 film, Scent of Mystery, didn’t give viewers any options. Producers injected 30 different smells into the theatre during the film. Director John Waters included scratch and sniff cards for an enhanced version of Polyester in 1982. And the animated film Rugrats Go Wild! used sniff cards in 2003 as an homage to Waters.

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Adam Martin
I'm not even gonna point out the irony.

Posts: 3686
From: Dallas, TX
Registered: Nov 2000

posted 06-24-2011 02:29 PM

Can you smell the desperation?

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99

posted 06-24-2011 04:03 PM

I can definitely smell somethin'.

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James Westbrook
Phenomenal Film Handler

Posts: 1133
From: Lubbock, Texas, Usa
Registered: Mar 2006

posted 06-25-2011 01:34 PM

John Waters did this 30 years ago with Polyester.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 06-27-2011 09:15 PM

Well...that's something I definitely won't want to bother with... We want the audience to smell that fresh popcorn!

Really, it's beyond stupid. What are they going to do -- flash a number on the screen asking you to sniff a certain spot on a card? And what kid is going to hang on to said card in a dark theatre while wearing 3D glasses?

Yep this one stinks.

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Bruce Hansen
Jedi Master Film Handler

Posts: 847
From: Stone Mountain, GA, USA
Registered: Dec 1999

posted 07-12-2011 04:41 PM

Oh no! It's happening! I predectied several months ago, that as 3D dies, the next big thing would be smell-o-vision. film-tech thread
I apologize to everyone for being right.

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Ian Parfrey
Phenomenal Film Handler

Posts: 1049
From: Imbil Australia 26 deg 27' 42.66" S 152 deg 42' 23.40" E
Registered: Feb 2009

posted 07-12-2011 06:11 PM

That stench you smell are the common sense and creativity of studio execs rotting away.

Cheesy franchise + stupid gimmick + 3D crashing = Studio desperation.

Will this crap never end?

Give the public great stories, interesting characters and quality production and 'they will come'.

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John Lasher
Master Film Handler

Posts: 493
From: Newark, DE
Registered: Aug 2001

posted 07-12-2011 10:04 PM

Bobert did 3D on the last SpyKids flick before it was widespread in theaters, this is just another such gimmick, I doubt it will see widespread use.

I shudder to think what gimmickery might be implemented on a 5th SpyKids.

Here is a history of the Spy Kids franchise:

"Spy Kids" - Robert Rodriguez is pissed off at Hollywood for making him direct "The Faculty", so he makes his next movie in his back yard with the neighbors' kids

"Spy Kids 2:The something-or-other subtitle" - After being shown footage from the then-unreleased Star Wars Ep II, Robert Rodriguez is pissed off he had to shoot Spy Kids on crummy old analog-y film, so he shoots it again on digital video.

"Spy Kids 3:Hopefully this franchise is Over now" - After seeing "Ghosts of the Abyss" in 3-D, Robert Rodriguez... says "Hey, I bet I could bash out another 'Spy Kids' flick over a weekend and get even more money.

"The Adventures of Shark Boy and Lava Girl:Not a SpyKids movie, even though it looks suspiciously like the last 2" - Darn it all, the kids from the spy kids movies are growing up too fast and getting jobs in other movies, such as they are. Hey, Sonny, make up a story and Daddy'll make it into a movie.

"Spy Kids 4:We're all broke now" - Robert Rodriguez is late on his alimony payment, but fortunately the kids from the first 3 movies are out of work now, albiet old enough to have kids of their own. Screw it, we'll make it work.

"Spy Kids 5:the curse of Bobert's insatiable need for female companionship" ...

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Christian Appelt
Jedi Master Film Handler

Posts: 505
From: Frankfurt, Germany
Registered: Dec 2001

posted 07-13-2011 10:17 AM

quote: John Lasher
I shudder to think what gimmickery might be implemented on a 5th SpyKids.

Feel-Around (TM), of course!

Feel-Around Cinema

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John Lasher
Master Film Handler

Posts: 493
From: Newark, DE
Registered: Aug 2001

posted 07-13-2011 12:15 PM

...

...

. . .

Well it'll help the unemployment rate if nothing else.

"Mommy the movie's touching my--"

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001

posted 07-14-2011 09:05 AM

With so many of the movies Hollywood studios are releasing lately if they include an AromaVision® card it only needs one scratch and sniff option: shit.

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John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999

posted 07-21-2011 07:10 PM

John Waters has done that one already. [bs]

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Jim Henk
Master Film Handler

Posts: 364
From: San Diego, CA
Registered: Feb 2006

posted 07-22-2011 01:35 AM

Feel-Around (TM), of course!

That was shot at my theatre! The Rialto in South Pasadena. Now closed and slowly rotting away. [Frown]

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Ian Parfrey
Phenomenal Film Handler

Posts: 1049
From: Imbil Australia 26 deg 27' 42.66" S 152 deg 42' 23.40" E
Registered: Feb 2009

posted 07-22-2011 05:13 AM

Winnie the Pooh - now THAT would be great in Sniff-A-Rama.

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