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This topic comprises 3 pages: 1 2 3
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Author
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Topic: AMC Sued Over Non Functional ALD Devices
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Jim Cassedy
Phenomenal Film Handler
Posts: 1661
From: San Francisco, CA
Registered: Dec 2006
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posted 02-17-2016 04:05 PM
CLASS ACTION LAWSUIT FILED AGAINST AMC OVER BROKEN AUDIO DESCRIPTION HEADSETS Story Link
SANTA CLARA, Calif. (KGO) -- A national movie theater chain is under fire by blind customers for not allowing them to enjoy movies. The suit was filed in San Francisco on Tuesday.
It used to be up to family members or friends to whisper into the ears of blind people to describe scene changes or body language that dialogue doesn't convey, but technology was supposed to change all of that. The nationwide class action lawsuit, however, claims AMC's devices frequently don't work.
Moviegoers shelled out $11 billion at the box office last year, not including money spent on popcorn, candy and drinks.
"We all want to have the same experience, the same escapism, the same access to entertainment," class action lawsuit plaintiff Scott Blanks said.
However, that hasn't happened at the AMC Theatres Scott Blanks has patronized in San Francisco and the East Bay.
The special audio description headsets have failed consistently for several years, leaving Blanks disappointed and frustrated when he went to a movie with his sons.
"I wasn't able to communicate with my boys, Zachary and Elliott, about what was happening for the remainder of the film or afterwards so much because I missed out on a great deal of the action in a film that is not exactly heavy on dialogue," Blanks said.
AMC promotes its audio description technology online. And here's an example of what a blind person hears during a scene with no words: "Two scientists stand before a flask of orange liquid. One tries to pour a test tube of green liquid in, but the liquid doesn't move."
A class action lawsuit has been filed against AMC on behalf of five individuals and two advocacy groups. But only after attorney Michael Nunez sent letters to the theater chain, urging it to get staff to maintain the equipment.
"AMC by and large has the technology in many of its theaters and needs to go that extra mile to take those last steps to insure that it's actually effectively provided to blind movie-goers," Blanks' attorney Michael Nunez said.
ABC7 News reached out to AMC corporate offices, but did not get a response. <END>
> The original story contains a hyperlink to download the complaint document, but I cannot seem to copy it here<
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Justin Hamaker
Film God
Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004
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posted 02-17-2016 09:08 PM
We have the USL system which has closed captioning and visually impaired narration, as well as regular assisted listening. The signal is transmitted by an IR panel in the auditorium, so there is no need to set channels - aside from the A/B channel for regular assisted listening or visually impaired narration.
The regular assisted listening is used probably a a dozen times a week depending on the movie. When we have something which appeals to seniors they are used much more heavily.
The closed captioning units are used probably 3-4 times a week. We only had very sporadic requests for the units before we installed the system. Now we have 3-4 customers who are using them frequently. One woman comes at least once a week, and some times more.
The visually impaired narration only has one regular user, but she comes with her husband at least once a week and absolutely loves that we have the system. Since they use the same headsets as the regular assisted listening, there is no added cost. We just have to press a button on the back of the units.
What's been nice about the units is it has provided a new avenue for quality customer service. When I observe someone who is deaf, I offer the use of the units. Some turn them down, others are happy to have them. Same thing with the visually impaired narration.
We have had some especially grateful people who were visiting from out of town and said their local theatre doesn't have the systems. I always tell them to inquire because they are becoming so common with digital systems.
As for equipment, we have 2 closed captioning boxes and about 10 headsets. We have had both cc units checked out at the same time a couple of different times. Once was two people in the same family, others were just pure coincidence. We keep 4 of the headsets ready to check out, and I can only remember one occasion where we have ever had more than 4 out at once. In this case I just grabbed another unit from the office.
If my memory is correct, the original discussion from the Justice Department wanted to require enough units to cover something like 10% of seating capacity. Because of our logs, we have been able to show that less than 1% is needed to satisfy demand. And I believe similar numbers have been reported by other theatres.
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