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Topic: Movie Ads On Radio
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Scott Norwood
Film God
![](http://www.film-tech.com/ubbmembers/30f.jpg)
Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99
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posted 08-11-2016 11:29 AM
They definitely do them here. Not every movie gets a radio spot, but the big ones do, as do the ones that appeal to the NPR crowd.
It is odd, though, that you would be hearing ads for a movie that is not showing in your market. Maybe the distributor did an ad buy with Clear Channel or some other owner of many stations and did not get to pick the markets in which it would be played? I don't really know how TV and radio spots are sold...is this even a possibility?
This, of course, leads to a new question: do buyers of ads get to pick the date and time and program where they will be played, or do they just buy X quantity of 60/30/15 second spots and get the ad played randomly X number of times? If I were buying an ad, I would obviously prefer the former; I would not want to waste money advertising on programs that appeal to males under 25 if I were selling a product that appealed to females over 40, for example.
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