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This topic comprises 2 pages: 1 2
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Author
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Topic: Ringling Circus To Close
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 01-16-2017 12:04 PM
The times are a changin'. People don't like animal shows as much as they once did. The same thing is happening at Sea World, which is why they are building more roller coasters and other entertainments and ditching the whale shows. I'm sure the dolphin shows will be the next to go.
When Ringling cut out the elephants, attendance dropped -- the elephant rights people didn't come back, and they lost many of the elephant fans. It's as if the Felds thought they would see an attendance go up by cutting out the elephants and it didn't happen.
"Getting the kids off their phones" is certainly not going to happen, because the parents are on their phones just as much.
Downsizing the show to one traveling unit might be an answer, but if their reason for closing is declining attendance for an art form that's run its course, there's not much to be done about that. It would be like trying to bring back vaudeville - it'd never happen, it's out of style. It's been outmoded by other things.
They needed to reinvent a long time ago, not just keep up with the same old thing for 100-plus years. Look at the way people view clowns today vs. just a few years ago, for example. Yet Ringling is probably still trotting out clowns every night, and freaking the kids out in the process.
Circue Du Soleil is the current "form" for circuses They ramped up the glamour/exotica angle which brought the adults out in droves, and did the same thing with the musical background. It's clean and sleek, vs. clunky and dirty. In short they raised the circus to a highbrow-style of entertainment and it's paid off. It's ironic in a way -- instead of trained animals performing, in many cases they have trained people dressed as animals performing.
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 01-16-2017 02:23 PM
Yeah, there's a lot of sudden outrage about the Ringling Bros. circus closing, with all the blame going to "bunny huggers." But once you delve past the emotional manipulation in the headlines and "news" reporting it becomes clear the business model for this type of show just isn't sustainable anymore.
Customers have lost a lot of interest in the traditional circus. I don't know how much could be blamed on groups like PETA, but the real fact is most Americans really love animals and any sort of perceived animal abuse can touch off a great deal of anger. I think the bigger problem with the traditional circus is that its type of entertainment seems dated. I think people now prefer to see exotic animals in a more natural looking setting, be it an elaborate enclosure at a zoo, animal park or wildlife preserve. We still get a kick out of seeing animals do tricks, but it's usually good enough to see a domesticated pet dog, cat or bird doing that. And it's probably good enough to watch something like that on YouTube.
Outfits like Cirque du Soleil have an advantage in that their most popular and profitable shows are in "resident" locations, like huge Las Vegas casino-resort hotels. They have a number of different touring shows as well, but the resident shows like Mystère at Treasure Island or O at the Bellagio are still playing since their 1990's launch. Like Mike said, Cirque du Soleil has really upped the theatricality and atmosphere of the experience. Ringling Bros. didn't keep pace with that. Like Sears, another 1800's brand is disappearing into history.
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Martin Brooks
Jedi Master Film Handler
Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002
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posted 01-23-2017 01:26 AM
The costs of mounting and traveling a circus such as Ringling Brothers is enormous and is not sustainable in today's economic climate. The animal rights issues just added to the problem. But IMO, Ringling also has to take major blame because aside from some minor changes, they hadn't modernized the circus for today's ADD audiences. Feld blames the lack of elephants, but I bet attendance has been sliding for years.
Cirque du Soleil is one example of a modern circus, as others have mentioned, but there's also the highly successful and well regarded Big Apple Circus.
While not all of Cirque du Soleil's shows have been successful, they were smart enough to license the Beatles' material for their 'Love' show, which has been playing in Vegas for almost 11 years and still going strong.
Imagine if Ringling had reimagined the circus and produced a show based upon Star Wars or Marvel comics characters. Or integrated such acts as the Blue Man Group. Or did a whole circus based around the music of Led Zeppelin, Pink Floyd, David Bowie or Lady Gaga to name just a few possibilities. Or gotten a roll call of celebrities to be ring masters. Or combined circus acts with a large scale magic show (the trapeze artist does a summersault and completely disappears!) But they've done none of those things.
And while the circus abandoned the side show and freak shows decades ago, there's a freak show in Coney Island put together by a group of artists that actually does pretty well, although maybe still not appropriate for mainstream family audiences.
While it may have been thrilling at one time, I don't think anyone cares about seeing the big cats in a cage being pushed around to do minor tricks by a guy with a chair and a whip. And seeing elephants running around the ring with some women on top is no big deal either. Kids today have grown up with hyperactive action movies and interactive video games. Most of the circus is a big bore to them and that's aside from the fact that so many people seem to have developed a major fear of clowns...and peanuts.
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 01-23-2017 01:55 PM
I think what Martin wrote hit the nail on the head. You need to reinvent to stay relevant. Cirque Du Soleil has it figured out...they have impressive circus-type acts, but they've also ramped up the exotica factor and gotten rid of the expensive-to-maintain + controversial animals. And they've also updated the music for today's audiences -- it sounds exotic and modern and adds a mysterious angle that makes the whole thing very intriguing.
Larry the Cable Guy had an interesting commentary on the elephants I happened to catch on the radio. He said "What I wonder about all this, is what are the elephants thinking? If I was an elephant, I'd be BEGGING to join the circus. Gettin' treated like royalty, eatin' all the loaves of bread you want all day, no worries about enemies and all that, are you kiddin' me? Just imagine the thoughts goin' thru an elephant's head. 'OK, so all I have to do is walk out in an arena where everybody's cheering for me, hold my buddy's tail, walk around in a circle for a while, let some dog run up my back, and put my foot up on a little footstool? And for that I get to eat all the bread and peanuts I want? Sign me up!' But now here comes the PETA, gonna turn 'em all back out in the jungle. So the elephants are saying, 'Them bastards...well, we had a good run fellas. We're going back in the jungle, probably be dead in two weeks.'"
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