|
|
This topic comprises 2 pages: 1 2
|
|
Author
|
Topic: Regal's Amy Miles thinks short windows might be okey-dokey...
|
Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
|
posted 03-07-2017 06:34 PM
Amy, if you'd look beyond your corporate doublespeak gobbledegook buzzword nonsense, you'd realize you're thinking about GRADUALLY TORPEDOING YOUR OWN BUSINESS!
Regal CEO Backs Shortened Theatrical Windowing by Major Studios
Regal Entertainment Group CEO Amy Miles on Monday talked up shortened theatrical windows that would see new movies released in homes sooner than within 90 days of a commercial release. But she warned against a premium VOD rollout that wasn't incremental for movie exhibitors and distributors alike.
"There's a lot of things that are very positive from a theatrical perspective, but no one, on our side or in distribution, wants to do anything that has uneconomic cannibalization," the exec told the Deutsche Bank Media & Telecom Conference during a session that was webcast.
Miles confirmed discussions continue between major studios and exhibitors about possibly offering movies in a premium VOD window soon after their cinema run. She added any deal to emerge from those talks cannot eat into the existing theatrical business.
"We both have very much aligned interests to make sure that ... changes happen in a manner where you try to find incremental revenues," Miles told investors. Streaming giant Netflix has changed the way movies get released, bringing them directly to consumer's homes without a theatrical release.
But she argued the theatrical experience is worth preserving, given 2015 and 2016 were record years for Hollywood box office, a feat likely to be repeated this year. "As long as we can find a solution that grows the overall pie, we think it could be good for the overall industry," said the exec.
Added Miles, "We need to be prudent and cautious and ensure as we have these conversations with direct partners, there's no unintended consequences from changed windows."
Hollywood Reporter
| IP: Logged
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
|
posted 03-10-2017 04:05 AM
In years past, there was always a given segment of the movie-going public who were torn between, should I go see this one at the theatre or wait for it "to come out on DVD." Difference is, back then that DVD choice was very often a pretty nebulous thing -- when was that release going to actually happen...three months, 6 months, a vague point in some very distant future? The fact that release patterns were all over the map could push an undecided over the fence into the "let's go catch it at the cinema" camp.
Well now the studios want to catch those undecideds on the fence and not only are they chomping at the bit to shorten the HV release window, but it seems like they are making a concerted effort to get a firm grip on the "maybe I'll wait for the DVD" crowd. Now they entice with the DVD "pre-order." They are offering DVD/BR pre-orders to the top box office hits WHILE THEY ARE STILL PLAYING THEATRICALLY! Now you can pre-order hit movies that you see up on the theatre marquee.
And once someone has pre-ordered the home video release, even though officially he can't yet get it physically in his hand, he is committed to seeing it at home and no question he's going to wait and no chance any exhibitor will get his ticket purchase. Anyone who pre-ordered LOGAN (4K no less), or MOANA (3D no less) or HACKSAW RIDGE (4K) or MOONLIGHT has committed to home viewing...even if a buddy comes over and says, hey, lets go catch HACKSAW RIDGE at the AMC tonite, that ship has sailed.
But I think the more insidious effect of these pre-paid DVD & BR arrangements is that even if someone doesn't pre-pay for the BR, psychologically now the video release is a FACT...no guess work any more; it's right there in black and white, that the home video release is imminent. That's a sure way to pull the undecided over the fence into the "I'll wait for the DVD" camp.
| IP: Logged
|
|
|
|
|
|
Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
|
posted 03-10-2017 02:27 PM
quote: Aaron Garman
I think the line is already blurred for younger demographics on what a real movie is. To many of them it's just "content". And it's that thinking that has studios salivating to get the content in as many hands as possible as fast as possible.
Here's the catch with that: "content" is not all the same. Some content is cheap. Other content is expensive. Hollywood movies are traditionally very expensive and more time consuming to produce. Their budgets and production schedules are bigger than TV productions and far bigger than web-based productions.
People in younger demographics groups may not care if they see a certain movie in a movie theater, watch it at home on the TV set or even watch it on a mobile device. However, they do care that they are still watching a movie made to show in theaters. They either appreciate the environment of seeing a movie in a theater or they appreciate the perceived big discount of waiting to watch it at home on TV. Either way they still perceive a certain amount of value in the content they are consuming.
If the content is only made to show on TV screens that perceived value will be far less. It's just a TV show. That's the fatal problem with marginalizing movie theaters. With theaters gone the perception of content value will change. Once that happens we'll kiss goodbye any monster budget movies we're used to seeing made for theaters. You're only going to get so much of a production budget and production schedule for making what amounts to a TV show.
quote: Frank Angel
In years past, there was always a given segment of the movie-going public who were torn between, should I go see this one at the theatre or wait for it "to come out on DVD." Difference is, back then that DVD choice was very often a pretty nebulous thing -- when was that release going to actually happen...three months, 6 months, a vague point in some very distant future? The fact that release patterns were all over the map could push an undecided over the fence into the "let's go catch it at the cinema" camp.
Back in the late 1990's when DVD was first getting launched it was typical for a movie release to take around 9 months to arrive on home video. There were some exceptions, like big tent pole summer movie releases being put out on VHS and DVD in time for Christmas. Again, those were exceptions. Some other movies would go more than a year after theatrical release before arriving on home video. Regardless of those differences back then if someone missed a movie during its theatrical run they would be a waiting a long time to watch it on their square TV screen at home.
Back then it was also common for movies to have significantly longer theatrical runs and then take several more months playing out in the International markets. These days the theatrical release schedule is greatly accelerated. It's now common for movies to be released in North America and dozens of other markets overseas simultaneously. Back then the press hype on movie earnings was all about the final gross figure. Now it's all about opening weekend; people have ADHD when it comes to thinking about final gross tally of any new movie.
quote: Frank Angel
Now they entice with the DVD "pre-order." They are offering DVD/BR pre-orders to the top box office hits WHILE THEY ARE STILL PLAYING THEATRICALLY! Now you can pre-order hit movies that you see up on the theatre marquee.
I think that whole ploy is all about movie studios trying to improve cash flow. Get more money into the coffers up front. But, yeah, the pre-order sales pitch does a lot to get cost conscious customers weighing the choice of seeing the show in a theater versus buying (or merely renting) a disc or download later. Today customers don't have to wait long at all for the video.
| IP: Logged
|
|
|
|
All times are Central (GMT -6:00)
|
This topic comprises 2 pages: 1 2
|
Powered by Infopop Corporation
UBB.classicTM
6.3.1.2
The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion
and agrees to release the authors from any and all liability.
|
Home
![[evil]](graemlins/evil.gif)
Printer-friendly view of this topic