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This topic comprises 2 pages: 1 2
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Author
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Topic: ABC News division finally gets fully contiguous display screen.
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 09-05-2018 12:22 AM
For the longest time I noticed that ABC's Jimmy Kimmel Live was using a remarkable big LED display screen as the background of the set. It look like it's about the whole width of the stage and at least a 10ft, maybe as much as 15ft high. Then I watch the ABC World News Tonight with David Muir and it is painfully obvious that, gee, ABC's news division does not merit a non-segmented display -- news gets the older style multiple panel display where you can see lines between the panels. Whole thing looks to be the about as big as the Kimmel show's display, but not that same high tech, lines-free display.
I thought, come on ABC, why are you dissing your news division so?! Well, happy to report, as of about a mouth ago, ABC's World News Tonight got themselves a spanking new, full contiguous background display (Samsung, possibly?) Very spiffy. Only trouble is, they haven't yet reshot the opening and closing credits which still show the ABC graphic against a shot of the set that has the old segmented display screen. Wonder how long it is going to take them to fix that?
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 09-05-2018 01:35 PM
The cost for outdoor LED signs varies quite a lot based on the physical size of the cabinet and the pixel pitch of the display. The cost also varies a lot between brands; you'll pay more for a display from a reputable brand like Daktronics. The upshot is the higher quality display will look better, have a longer life span and not require as many service visits from the sign company.
Many businesses don't really need a LED sign, but they get them anyway since they're "digital" and "high tech." They think they're going to attract more attention with the display. But full color LED signs are common enough that it now takes one pretty big and high in resolution to turn any heads. If a business operator is going to invest in a LED sign he needs to be able to put engaging, good looking content on the display. The content must be appropriately legible to who is viewing it (often people driving vehicles). That requires spending enough to hit a certain size factor and resolution factor. A modest-size LED sign with ho-hum content on it is a waste of money. Instead of blowing a serious chunk of money on an LED display the business operator would be better off using that money to install a better primary sign.
So many signs are ordinary rectangular boxes with little, if any personality. No neon or anything like that. It doesn't do much better for a business to blow its sign budget on a LED display and then place a small, ordinary rectangle sign box on top of it. I think the cheap-ness of signs in general has helped inspire a wave of restrictive anti-signs ordinances in many towns and suburbs. Edmond, Oklahoma banned LED displays in its latest sign ordinance change.
The Internet, proliferation of mobile devices and online ticket ordering has made theater marquees with changeable copy lettering an outdated thing. But the theaters still need outdoor signs of some type, just to get the brand and theater name out there.
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 09-05-2018 06:43 PM
Ah yes, Mike, old-school...nothing wrong with that. We had one of the very first computer controlled marquee with incandescent bulbs the size of night light -- not exactly high resolution. It could do 2 lines or 1 line of text. It had about 8 font styles, most of which looked like crap so in reality, maybe 2 or 3 useful ones. There were something like a dozen text animations, again, not all of them very useful but it did have a nice travel left to right like the original news sign across from the NYTimes building in Times Square (used in a brilliant sequence in GODSPELL, here: marquee sequence at 2:15 ).
But what I really liked were the zooms in & out and the horizontal and vertical flips and the wipes. I was great being able to make them take on the feel of the text animation style of the old movie trailers (I really miss those). The sign, BTW was made by a company called Translux, which, I always wondered if it was in any way, possibly in some distant corporate migration, part of or an outgrowth of the company that ran the Translux Cinemas in NYC
The wing above which included two beautiful theatres was closed about a year when this picture was taken -- hence the overgrown trees -- WEST SIDE STORY was playing in the big theatre in the remaining wing.
Alas, the south wing in the complex with two theatres and the Performing Arts offices in our complex were demolished and with them that workhorse sign which served us well for 30+ years (that's a LOT of bulbs and bulb replacements).
The very badly mismanaged construction of the new wing (it was supposed to open in 2014...yes, 2014) was to have a new much smaller LED sign than the old one, but, ah me, all we have left of that item are the brackets on the wall, all because incredible of budget mismanagement and gross incompetence. Many things got cut, like counter-tops for the mixing and lighting consoles in the control rooms and equipment...a box office with no computers or phones...A/C control in the booths, keys for the doors...lights in one room wired to switches in a room on a different floor (I kid you not).
And today, they came to the conclusion that they have no budget for staff salaries and so they just fired, not the administrators who botched this debacle, but the entire Performing Arts Staff. There is no one left to run the new 100 million dollar building.
You know the saying, "the handwriting is on the wall"? Well, here it's "the marquee sign is NOT on the wall."
https://www.brooklyncenter.org
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